Senior Associate, Programmatic

This role manages end-to-end programmatic campaign delivery for assigned clients, including planning, setup, activation, optimization, and reporting across multiple DSPs. The Senior Associate will own account management, ensure campaign timelines and performance goals are met, and mentor junior coordinators. Requires 1+ years of hands-on programmatic trading experience and proficiency with platforms like DV360, The Trade Desk, and Xandr.

This role leads programmatic media strategy and execution across multiple EMEA markets, overseeing campaign optimization and providing strategic consultancy to local territories. The Associate Director manages the financial and commercial aspects of programmatic accounts, mentors team members, and drives digital maturity across Display and Programmatic. Requires advanced experience with DV360, Amazon, The Trade Desk, and other programmatic platforms, plus knowledge of EMEA, LATAM, and APAC market challenges.

This role leads and grows the programmatic proposition at The Goat Agency, owning campaign quality and performance across UK and US markets. The director will personally execute campaigns, integrate programmatic with influencer and social activity, and drive innovation in formats and measurement.

Diese Rolle verantwortet die strategische und operative Steuerung komplexer programmatischer Kampagnen für Key Accounts, einschließlich Setup, Optimierung und Qualitätssicherung über Display, Video/CTV, Mobile, Native, Audio und DOOH. Der Manager treibt DCO- und Feed-Management-Initiativen voran, berät Kunden zu Budgetallokation und Targeting und mentorisiert Junior-Teammitglieder. Erforderlich sind tiefe Hands-on-DSP-Expertise (insbesondere DV360), Erfahrung mit Feed-Management-Tools und starke analytische Fähigkeiten mit GA4 und GTM.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.