VICE Media Group vs Vistar Media

Vistar Media Expands Operations in Japan to Drive Programmatic OOH Growth

Vistar Media announces expansion of operations in Japan to drive programmatic OOH growth, as featured in the latest news roundup.

Live-Geofencing Extends 3D DOOH Campaign to Reddit

A German case study describes how met[ads] used time-precise "live geofencing" to extend a 3D digital out-of-home (DOOH) campaign for the Nothing Phone (4a) Pro into Reddit. Mobile devices detected within the sightline during the roughly ten seconds a 3D spot played were grouped (with user opt-in) into a Custom Audience and retargeted on Reddit. The campaign ran on high-profile DOOH sites in Berlin (Kudamm) and Hamburg (The Whale). Measurement reported strong lifts: 3D DOOH raised ad recall by 266%, and among people retargeted on Reddit recall rose 348% (exposed n=2,730; control n=3,092). The article argues that time-precise DOOH-to-digital retargeting increases the probability of true sight contact versus traditional geofencing and can convert ephemeral outdoor attention into addressable demand.

• met[ads] used live geofencing to extend a 3D DOOH campaign into Reddit for the Nothing Phone (4a) Pro.
• Time-precise mobile-device marking occurred during roughly ten seconds while the 3D spot played to create Custom Audiences for Reddit retargeting.
• The 3D DOOH execution ran on Berlin's Kudamm screen (April) and on "The Whale" at Hamburg Hauptbahnhof (June).

Fjällräven makes Programmatic DOOH permanent, lifts intent 43%

Fjällräven has turned programmatic Digital Out-of-Home (DOOH) into a long-term, Europe-wide element of its media mix. Beginning in 2024 the outdoor brand worked with programmatic-DOOH provider Vistar Media and agency Precis to run a data-driven, localized DOOH program across Germany, the UK, Belgium and the Netherlands. Over more than 15 campaigns the partners report more than 71 million impressions. In Germany the campaign set delivered a 43% increase in purchase intent, a 23% lift in brand preference and a 4% rise in perception of product longevity. The case study highlights iterative, measurement-led programmatic DOOH and localized creative as drivers for cross-market scalability and sustained brand-funnel improvements.

• Fjällräven launched a long-term programmatic DOOH strategy in 2024 with Vistar Media and agency Precis.
• Across more than 15 campaigns in multiple European countries the program delivered over 71 million impressions.
• In Germany the DOOH program increased purchase intent by 43% and brand preference by 23%; perception of product longevity rose by 4%.