Stagwell vs YouGov

Stagwell Launches Intreego.ai to Transform the Hospitality Ecosystem

Stagwell launches Intreego.ai, an AI-powered platform to transform the hospitality ecosystem into dynamic business and engagement tools. Also announced: expansion of strategic partnership with Adobe, new CEO appointments at Assembly, and rebranding of The People Platform as Numetrix.

Liz Rutgersson Named CEO of Stagwell's Assembly

Stagwell-owned agency Assembly has appointed Liz Rutgersson as its new CEO, with a global and North American remit. Rutgersson, who previously served as CEO of Dentsu's iProspect, will start in the role on Monday. She is tasked with driving growth, bolstering client partnerships, and building long-lasting relationships. Assembly also announced that Connie Chan has been named CEO of Assembly in the APAC region. Rutgersson's preliminary conversations with CEO Mark Penn and Stagwell leadership indicate alignment on making Assembly an 'agency for the future.' Rutgersson told ADWEEK she chose Assembly because of its nimbleness combined with the scale offered by Stagwell.

• Liz Rutgersson named CEO of Assembly, effective Monday.
• Rutgersson previously was CEO at Dentsu's iProspect.
• Connie Chan appointed CEO of Assembly in APAC.

Stagwell Expands Strategic Partnership with Adobe to Build the Future of Enterprise Marketing Together

Stagwell announces an expanded strategic partnership with Adobe to jointly build the future of enterprise marketing.

Iberogast's Big Screen YouTube Strategy Boosts Reach by 17 Points

At the YouTube Festival 2026, Bayer's Consumer Health brand Iberogast presented a case study on shifting TV budget to YouTube to reach younger audiences. Facing an awareness gap among 25-44 year-olds, Bayer used Google's DV360 Reach Planner to model an integrated cross-media plan. The recommendation was to shift 30% of the TV budget to YouTube, targeting Connected TV (Big Screen) with non-skippable ads. The campaign achieved a net reach of 67%, 17 percentage points higher than a pure TV campaign, exactly as predicted. Brand Lift data showed a 41% increase in ad recall and a 7% increase in purchase intent. This pilot has become the new standard for Bayer Consumer Health, which now orchestrates a holistic Big Screen strategy across its brand portfolio, planning linear TV and YouTube together.

• Bayer shifted 30% of Iberogast's TV budget to YouTube as recommended by Google's DV360 Reach Planner.
• The campaign reached 67% net reach in target audience, 17 percentage points higher than a TV-only campaign.
• YouTube reaches 57 million German users monthly, including 20.7 million via Connected TV.

Too Good To Go Remains Germany's Most Recommended Brand

According to the 2026 YouGov BrandIndex, the food waste app Too Good To Go leads the ranking of the most recommended brands in Germany with a recommend score of 90.9% among its customers, maintaining its top position. The analysis attributes this to the app's mission of reducing food waste, perceived societal benefit, and attractive value for money. Following in the ranking are Rolex (88.7%) and Urban Sports Club (88.1%). The article also highlights that Nissan showed the biggest improvement in recommendation scores, rising by 8 percentage points to 74.1%. While the reasons for high recommendations are positive, the study also notes practical hurdles like fixed pickup times and limited regional availability. The YouGov BrandIndex provides population-representative data, and this year's analysis offers deeper insight into consumer motivations behind recommending the app.

• Too Good To Go ranks first in Germany with a recommend score of 90.9%.
• Rolex ranks second with 88.7% and Urban Sports Club third with 88.1%.
• Nissan achieved the largest improvement, rising from 66.1% to 74.1% in recommend score.

8-K Financial Filing Analysis for YouGov (2026-09-16)

Clear Secure, Inc. (NYSE: YOU) hat im Rahmen einer 8-K-Mitteilung bedeutende Veränderungen in der Führungsebene bekannt gegeben. Michael Barkin, President und Board-Mitglied, wird zum 15. Oktober 2026 von seinen operativen Führungs- und Vorstandsfunktionen zurücktreten und bis zum 31. Dezember 2026 eine beratende Rolle gegen ein Honorar von 300.000 USD pro vollem Monat übernehmen. Gleichzeitig gab Kyle McLaughlin, EVP of Aviation, seinen Rücktritt zum 2. Oktober 2026 bekannt, um eine neue berufliche Chance wahrzunehmen. Beide Abgänge erfolgten einvernehmlich ohne Differenzen bezüglich des Geschäftsbetriebs oder der Unternehmensstrategie; die Nachfolgesuche im Bereich Aviation wurde eingeleitet.

• President und Director Michael Barkin wechselt zum 15. Oktober 2026 in eine Beraterfunktion, legt sein Board-Mandat nieder und erhält bis zum 31. Dezember 2026 eine monatliche Beratungsgebühr von 300.000 USD.
• Kyle McLaughlin, EVP of Aviation, scheidet zum 2. Oktober 2026 aus dem Unternehmen aus; Clear Secure hat die Suche nach einer Nachfolge eingeleitet.
• Keiner der beiden Führungswechsel steht im Zusammenhang mit Differenzen bezüglich der operativen Ausrichtung, Richtlinien oder Geschäftspraktiken des Unternehmens.