Observed Signal · Sep 17, 2026 · Policy Update · Source: Retail-News · Impact: 1/5 · Sentiment: Positive
Market Research Market: Too Good To Go Remains Germany's Most Recommended Brand
According to the 2026 YouGov BrandIndex, the food waste app Too Good To Go leads the ranking of the most recommended brands in Germany with a recommend score of 90.9% among its customers, maintaining its top position. The analysis attributes this to the app's mission of reducing food waste, perceived societal benefit, and attractive value for money. Following in the ranking are Rolex (88.7%) and Urban Sports Club (88.1%). The article also highlights that Nissan showed the biggest improvement in recommendation scores, rising by 8 percentage points to 74.1%. While the reasons for high recommendations are positive, the study also notes practical hurdles like fixed pickup times and limited regional availability. The YouGov BrandIndex provides population-representative data, and this year's analysis offers deeper insight into consumer motivations behind recommending the app.
Consumer brand ranking, not directly relevant to AdTech/MarTech unless considered as market research data. The study itself (YouGov) is a data provider but the news is about a consumer brand's ranking, not advertising technology or marketing strategy.
Key Takeaways & Evidence Grounding
- Too Good To Go ranks first in Germany with a recommend score of 90.9%.
- Rolex ranks second with 88.7% and Urban Sports Club third with 88.1%.
- Nissan achieved the largest improvement, rising from 66.1% to 74.1% in recommend score.
- The YouGov analysis identifies food waste reduction, societal benefit, and value for money as key drivers for recommending Too Good To Go.
- The ranking is based on population-representative data from the YouGov BrandIndex.
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