Scope3 vs Topsort

Sustainability Retreats in AdTech as Agentic AI Rises

An ExchangeWire column by Paul Evans argues that sustainability has been deprioritized across ad tech as the sector pivots toward agentic AI and related infrastructure. The piece highlights the sale of Adloox by Scope3 to Peer39, observations from Cannes where major firms showcased agent-to-agent advertising, and survey data showing declines in ESG disclosure and sustainable creative. It also notes rising industry emissions — citing Amazon's 2025 greenhouse gas increase — and warns that building agentic AI capabilities may increase the sector's carbon footprint even as sustainability frameworks and toolkits (e.g., Ad Net Zero v1.3) continue to be developed.

• In early June, Scope3 sold its ad verification business, Adloox, to Peer39.
• Scope3 had acquired Adloox 18 months earlier to combine verification with carbon measurement and reduce wasted inventory at the point of trade.
• At Cannes, Nvidia, Yahoo, Palantir, Pinterest, and Fox unveiled infrastructure for agent-to-agent advertising, while sustainability received little attention.

Topsort Launches Universal Ads, OpenAI Ads Integration, and New Product Updates

Topsort's newsroom features several new announcements: 'Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video' (September 16, 2026), 'OpenAI Ads Are Now Available Through Topsort' (September 8, 2026), and 'Retail Media Infrastructure vs. Retail Media Network: What's the Difference?' (September 18, 2026). These represent new product features and integrations.

Topsort Launches Universal Ads, OpenAI Ads Integration, and New Retail Media Infrastructure Guide

Topsort's newsroom page has been updated with several new posts: 'Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video' (September 16, 2026), 'OpenAI Ads Are Now Available Through Topsort' (September 8, 2026), 'Retail Media Infrastructure vs. Retail Media Network: What’s the Difference?' (September 18, 2026), and 'How a Classified Marketplace, a Collectible Marketplace, and a Retail Marketplace, all scale Commerce Media with Topsort' (September 10, 2026). These announcements highlight new product features and educational content.

Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video

Discover Topsort Universal Ads, a new offsite channel that enables vendors to launch video campaigns across CTV, streaming, and digital inventory with a unified workflow.