Rankscale.ai vs ScalePost

Appearing in ChatGPT Gives Brands an Advantage — Rankscale

Mathias Ptacek, founder and CEO of Rankscale.ai, describes his startup’s work measuring brand and content visibility inside AI search systems and chat assistants. Rankscale statistically analyzes large sets of prompts sent to systems such as ChatGPT, Copilot, Gemini, Perplexity and Grok to determine which sources and entities are cited and where brands appear within model answers. The company is self-funded with strategic investors and business angels, runs a small team (~9 employees) with plans to grow, and offers features including Prompt-Research, Facts pages and a Visibility Score. Ptacek stresses model differences (e.g., Copilot leans on SEO tools, ChatGPT often cites Reddit or tech sites), recommends structured, authoritative content and offsite PR for AI visibility, and notes legal/regulatory questions about content use remain unresolved.

• Mathias Ptacek is founder and CEO of Rankscale.ai.
• Rankscale analyzes frequency and position of brands, products and content in answers from AI systems such as ChatGPT, Copilot, Gemini, Perplexity and Grok.
• Rankscale is self-funded (no VC), backed by strategic investors and business angels.

ScalePost launches About page with team and advisors, announces Awin partnership

ScalePost's about page now lists CEO Ahmed Malik, Head of Partnerships Gregory Love, engineers Matt Rkiouak and Siméon Ferez, and advisors including Siri co-founder Adam Cheyer, former Fast Company CEO Eric Schurenberg, and CNBC founder Tom Rogers. The page also features a press release about a partnership with Awin to expand discovery intelligence.

Awin Expands Discovery Intelligence with AI Visibility

Awin announced on 1 July 2026 a set of platform enhancements and a new partnership to measure and improve brand visibility inside AI-driven discovery experiences. The global marketing-technology company revealed a collaboration with ScalePost and additional collaborations with Peec.ai and Profound to capture first-party AI citation data and link those signals to conversion metrics. Awin is launching platform features including “AI Visibility” and “Smart Search” to show when and how brands appear in AI applications, help publishers understand their contribution to discovery, and speed publisher partner selection via natural-language search. The move responds to rising “zero-click” AI answers in search and aims to give advertisers clearer, first-party measurement of AI-driven discovery across the customer journey.

• Awin announced a partnership with ScalePost to capture first-party AI citation data and improve visibility into AI-driven brand discovery.
• Awin introduced new platform features named AI Visibility and Smart Search to measure brand appearances in AI applications and simplify publisher partner discovery.
• Awin said linking first-party citation data with its conversion signals can raise observed engagement by three- to six-fold.

Awin Expands Discovery Intelligence with ScalePost Partnership

Awin announced a partnership with ScalePost and a set of platform enhancements aimed at measuring and acting on AI-driven brand discovery. The company introduced capabilities named AI Visibility and Smart Search to show when brands are surfaced in AI-driven experiences and to help advertisers find publisher partners using natural-language prompts. ScalePost will act as an additional measurement layer, using first‑party data to record real AI citations. Awin also cited collaborations with Peec.ai and Profound to broaden influence measurement across the customer journey, and claimed that accounting for AI interactions can increase observed engagement by three to six times.

• Awin announced a partnership with ScalePost to improve measurement of AI-driven brand discovery.
• Awin introduced new platform features called AI Visibility and Smart Search to surface AI-driven discovery signals and speed partner discovery.
• ScalePost uses first‑party data to measure real AI citations and will act as an additional measurement layer.