NBC News vs Scripps

NBC Nightly News Wins Demo, CBS Only Show to Grow

In the week of August 31, 2026, NBC Nightly News with Tom Llamas narrowly won the Adults 25-54 demo with 1.103 million viewers, edging out ABC World News Tonight's 1.102 million. ABC led in total viewers with 8.508 million. CBS Evening News was the only newscast to post gains in both total viewers (+3%) and the demo (+2%). The ratings are based on Nielsen data with different averaging periods for each network.

• NBC Nightly News won the A25-54 demo with 1.103 million viewers, just 1,000 ahead of ABC World News Tonight.
• ABC World News Tonight led in total viewers with 8.508 million.
• CBS Evening News was the only newscast with growth in both total viewers (+3%) and demo (+2%).

NBC News — State of Streaming Directory Page

This State of Streaming directory page lists NBC News as a streaming app (Ticker: CMCSA) and links to its watch site but states there is currently no coverage for NBC News on the publisher. The page contains navigation to numerous State of Streaming articles, a promotional free ebook titled “The 2026 Advertiser's Guide to Streaming TV,” and standard site footer information (© 2026 State of Streaming).

• NBC News is listed on State of Streaming as a "Streaming App" with ticker CMCSA.
• The page links to NBC News's streaming site: https://www.nbcnews.com/watch.
• State of Streaming indicates "No coverage yet for NBC News." on this directory page.

Broadcast Networks Break In For Dolly Parton Coverage

Major U.S. broadcast news networks ABC News, NBC News and CBS News interrupted programming in the 2 p.m. ET hour to announce Dolly Parton’s death at age 80. ABC’s special was anchored by Kyra Phillips at 2:01 p.m. ET, NBC’s report was delivered by Tom Llamas at 2:06 p.m. ET, and CBS’ report was anchored by Tony Dokoupil at 2:08 p.m. ET with an obituary package from Anthony Mason. Each network produced primetime tribute specials: ABC and CBS aired tributes at 10 p.m. ET Tuesday, and NBC scheduled a primetime special Wednesday night anchored by Lester Holt featuring multiple reporters and reflections from collaborators.

• Dolly Parton died at age 80 after a brief cancer battle.
• ABC News, NBC News and CBS News broke in with special reports announcing her death during the 2 p.m. ET hour.
• Kyra Phillips anchored ABC News' special at 2:01 p.m. ET; Tom Llamas delivered NBC News' report at 2:06 p.m. ET; Tony Dokoupil anchored CBS News' report at 2:08 p.m. ET with an obituary from Anthony Mason.

Scripps announces new regional leadership structure for Local Media

Scripps announces new regional leadership structure for Local Media (Sept. 9, 2026); PWHL and Scripps Sports announce national U.S. television partnership for 2026-27 season (Sept. 9, 2026); ESPN & ION to bring WTGL, the new women's team golf league from TMRW Sports and LPGA, to fans across the U.S. (Sept. 2, 2026); Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising (Aug. 27, 2026); Inaugural Scripps Sports Women's Basketball Showcase headed to Mortgage Matchup Center on December 16 (Aug. 14, 2026); Scripps' KRTV wins National Murrow Award for 'Excellence in Innovation' (Aug. 14, 2026); Scripps reports Q2 2026 financial results (Aug. 6, 2026); Scripps completes acquisition of WTVQ in Lexington (Aug. 1, 2026); Scripps unites television operations under Dean Littleton's leadership (July 22, 2026); Scripps to release second-quarter 2026 operating results on Aug. 6 (July 15, 2026); Scripps Sports and ION score U.S. media rights for the 2027 FIVB Women's Volleyball World Cup (July 14, 2026); Scripps reaches third major retransmission deal of 2026 with DIRECTV renewal (July 13, 2026).

Scripps Uses AI to Streamline Local Newsrooms

E.W. Scripps has integrated artificial intelligence as an assistive tool across its local television newsrooms to automate routine production tasks and free journalists to focus on original reporting. AI is used to convert broadcast scripts into web articles, scan and surface highlights from lengthy public documents, and flag potential accuracy or bias issues according to internal ethics rules. The company enforces human oversight: editors and news managers review all AI-assisted content, disclosures note AI involvement, and policies prohibit generative AI from writing stories or creating photorealistic images from scratch. Scripps operates an internal platform called the Engine Room, created AI-focused roles, and convenes an AI governance committee. Recent workforce reductions of several hundred positions and centralized digital production hubs have accelerated automation in production and technical roles while the company expands market-specific 24-hour streams and emphasizes transparency and editorial control.

• E.W. Scripps uses AI across local TV newsrooms to assist with routine tasks and production workflows.
• AI systems convert television broadcast scripts into written website stories, with editors reviewing and approving all content.
• Scripps prohibits using generative AI to write stories or scripts from scratch or to produce photorealistic images.

Scripps Pivots to 24/7 Local Streaming, Cuts 268 Jobs

The E.W. Scripps Company will cut 268 positions and restructure its local news operations to prioritize continuous 24/7 local streaming. The company plans to launch nonstop local news streams in roughly a dozen smaller markets before expanding across its station group, while maintaining linear broadcasts for traditional viewers. Non-local digital work will be centralized into hub teams, and Scripps will accelerate use of internal AI and automation to streamline production workflows. Leadership will provide further details on the upcoming quarterly earnings call and an all-employee town hall on August 7, 2026. The strategy aims to reduce duplicated effort, reallocate resources to field reporting, and adapt to shifting audience habits toward streaming and social platforms.

• The E.W. Scripps Company is eliminating 268 positions as part of a strategic overhaul.
• Scripps plans to launch continuous 24/7 local news streams beginning in about one dozen smaller markets before broader rollout.
• Non-local digital production work will be consolidated into centralized hub teams to standardize practice and drive efficiency.