Mother vs Wieden+Kennedy

Edison Media's Miles Dagnall Praises Mother Agency

Miles Dagnall of Edison Media responded to The Drum's 'Summer of Agency Love' Q&A, naming Mother as the agency he most admires for its confident, culturally sharp work. He cited Accenture Song for its high-profile role on a recent Jaguar launch, praised Lucky Generals' culture, and offered light-hearted responses about creative collaborators and agency traits. The piece is an opinion/profile highlighting peer admiration and agency culture rather than industry announcements or technical developments.

• The Drum published a 'Summer of Agency Love' series asking agency leaders which competitors they admire.
• Miles Dagnall of Edison Media answered The Drum's Q&A published on 2026-07-24.
• Dagnall named Mother as the agency he 'most crushes on' for its confident, culturally sharp work.

Meta Debuts Optimistic AI Brand Film

Meta released a 45-second brand film titled “The Future Is for Everyone,” posted by CEO Mark Zuckerberg, that frames AI as a force for human connection. The in-house-produced spot highlights how Meta apps have helped people connect and features creators including Ruby Quilter, Kylie Jenner and Jalen Brunson. Meta said the ad will run across social, digital and CTV channels and will be supported by a broader paid and earned campaign. Instagram CEO Adam Mosseri and Meta CMO Denise Moreno shared the video and positioned the messaging as a counterpoint to negative AI narratives. The push comes ahead of Meta’s Q2 earnings call and amid scrutiny over its planned $135 billion AI investment for 2026; the story also notes recent Meta consumer AI launches such as its Muse Spark LLM and AI-enabled smart glasses.

• Meta posted a 45-second video titled “The Future Is for Everyone” advocating an optimistic view of AI.
• CEO Mark Zuckerberg posted the film, which was produced in-house and voiced by a Meta employee.
• The ad features creators including Ruby Quilter, Kylie Jenner and Jalen Brunson and highlights Meta apps' role in connection.

Mother Family removes Sophie Gosper and Pamela Chen from leadership page, adds Nika Rastakhiz as Head of Strategy

The Mother Family 'Information' page shows the removal of Sophie Gosper (Managing Director) and Pamela Chen (Partner & Managing Director), and the addition of Nika Rastakhiz (Head of Strategy).

Sonos Brand Repositioning Aims to Restore Trust After App Failure

Sonos is launching 'Love the Sound. Feel the System.', its most significant brand campaign in company history, aiming to rebuild customer trust following the 2024 faulty app update. The campaign, led by new CMO Colleen DeCourcy, repositions Sonos from a speaker maker to an integrated sound system provider. This is a strategic marketing initiative to restore brand equity and communicate a broader product ecosystem.

• Sonos launched a global campaign titled 'Love the Sound. Feel the System.'.
• The campaign is the first work from CMO Colleen DeCourcy, who joined Sonos in November 2025.
• The campaign aims to win back customers after a 2024 faulty app update.

Wieden+Kennedy Vet Joins Finn Partners Media Practice

Kim Sizemore, after 18 years at Wieden+Kennedy, has joined PR and marketing agency Finn Partners as its first head of integrated media. In the role she will lead integrated media work for clients including Jack Daniel’s, 2K, Mazda and Delta, aiming to unify brand identity across social, live activations and traditional advertising and ensure brands appear in contextually appropriate placements. The hire was reported by Christopher Cicchiello for Adweek on August 28, 2026.

• Kim Sizemore left Wieden+Kennedy after 18 years to join Finn Partners.
• Finn Partners named Sizemore its first head of integrated media.
• Sizemore will work with clients such as Jack Daniel’s, 2K, Mazda and Delta.

Eli Lilly Debuts GLP-1 Ad Targeting Medicare Enrollees

Eli Lilly and Wieden+Kennedy Portland premiered a film called “A Life Covered” to raise awareness among Medicare Part D enrollees about newly available coverage for certain GLP-1 weight-management medications under a CMS demonstration called the Medicare GLP-1 Bridge. The ad — credited to directors Kwedar and Bentley, shot by Linus Sandgren and scored by Caroline Shaw — aims to inform seniors about access and cost (noted as $50/month under the demonstration). Lilly positioned the spot as a consumer awareness effort for patients and seniors; the campaign continues a multi-year partnership between Lilly and Wieden+Kennedy.

• Eli Lilly and Wieden+Kennedy Portland debuted a film titled “A Life Covered.”
• As of July 1, eligible Medicare Part D enrollees can receive certain GLP-1 medications for weight management at $50/month under a CMS demonstration called the Medicare GLP-1 Bridge.
• Lilly products Zepbound KwikPen and orforglipron (sold as Foundayo) are listed as covered under the demonstration and available to Medicare enrollees.