Mother vs Wieden+Kennedy

Lufthansa Group launches first B2C brand campaign with Mother

The Lufthansa Group is launching its first-ever B2C brand campaign, created by lead agency Mother. The campaign, titled 'Greatness is a Group effort,' aims to showcase the strengths of the group and customer benefits. This follows the agency mandate awarded earlier this year. The article is largely behind a paywall, so detailed campaign specifics are unavailable.

• Lufthansa Group launched its first B2C brand campaign.
• The campaign was created by agency Mother.
• The campaign motto is 'Greatness is a Group effort'.

Stephanie Thiel Joins Mother in LA as Managing Director

New agency news item: Stephanie Thiel joins Mother in LA as Managing Director.

Former Wieden+Kennedy Creative Lu Chekowsky Publishes Memoir

Lu Chekowsky, a former creative at Wieden+Kennedy, has published a memoir titled 'Don't Buy What I'm Selling'. The book explores her personal struggles with body image and the ethical dilemmas she faced in the advertising industry. Chekowsky reflects on how her career involved shaping consumer desires while grappling with feelings of inadequacy. The memoir offers a personal look at the toll of a life spent in advertising, questioning the industry's practices and its impact on individual well-being. This publication sheds light on the creative side of advertising and the human cost behind marketing messages.

• Lu Chekowsky, former creative at Wieden+Kennedy, publishes memoir 'Don't Buy What I'm Selling'.
• The memoir discusses her struggles with body image and the ethical challenges of advertising.
• The book is published by Little, Brown and Company.

Colleen DeCourcy Builds In-House Creative at Sonos

Colleen DeCourcy, former CCO of Snap and agency veteran, joined Sonos as CMO in November 2025 to lead the brand's recovery from a botched app redesign. She is eschewing traditional agencies in favor of an in-house creative department and creator partnerships. Her first campaign, 'Feel the System', focuses on emotional benefits rather than specs. Sonos is also opening a 'creative cultural space' in New York for co-creation. DeCourcy aims to rebuild trust and brand recall, which suffered after the 2024 crisis.

• Colleen DeCourcy joined Sonos as CMO in November 2025.
• Sonos lost approximately $500 million in market cap and $100 million in revenue due to the 2024 app redesign crisis.
• DeCourcy's first campaign, 'Feel the System', launched in September 2026.

AI elevates creativity, only mediocre creatives should worry

In this opinion piece, strategist Kevin Chesters argues that AI will not eliminate creativity but rather amplify it. While acknowledging fears about AI's impact on jobs, he contends that only mediocre creatives should be threatened, as AI excels at competent, average work. He draws parallels to historical technology adoptions, emphasizing the potential for human-machine collaboration. Chesters cites examples like tumor detection and creative fields where AI combined with human expertise yields superior results. He encourages agencies to embrace AI as a partner, not a threat, and criticizes the hype around AI existential risks. The article includes references to his upcoming book and other industry opinions.

• Kevin Chesters argues that AI amplifies human creativity.
• AI can produce consistent 8/10 creative results.
• The article references a study where AI plus human pathologists reached 99.5% accuracy.