Mother vs Publicis Media

Edison Media's Miles Dagnall Praises Mother Agency

Miles Dagnall of Edison Media responded to The Drum's 'Summer of Agency Love' Q&A, naming Mother as the agency he most admires for its confident, culturally sharp work. He cited Accenture Song for its high-profile role on a recent Jaguar launch, praised Lucky Generals' culture, and offered light-hearted responses about creative collaborators and agency traits. The piece is an opinion/profile highlighting peer admiration and agency culture rather than industry announcements or technical developments.

• The Drum published a 'Summer of Agency Love' series asking agency leaders which competitors they admire.
• Miles Dagnall of Edison Media answered The Drum's Q&A published on 2026-07-24.
• Dagnall named Mother as the agency he 'most crushes on' for its confident, culturally sharp work.

Meta Debuts Optimistic AI Brand Film

Meta released a 45-second brand film titled “The Future Is for Everyone,” posted by CEO Mark Zuckerberg, that frames AI as a force for human connection. The in-house-produced spot highlights how Meta apps have helped people connect and features creators including Ruby Quilter, Kylie Jenner and Jalen Brunson. Meta said the ad will run across social, digital and CTV channels and will be supported by a broader paid and earned campaign. Instagram CEO Adam Mosseri and Meta CMO Denise Moreno shared the video and positioned the messaging as a counterpoint to negative AI narratives. The push comes ahead of Meta’s Q2 earnings call and amid scrutiny over its planned $135 billion AI investment for 2026; the story also notes recent Meta consumer AI launches such as its Muse Spark LLM and AI-enabled smart glasses.

• Meta posted a 45-second video titled “The Future Is for Everyone” advocating an optimistic view of AI.
• CEO Mark Zuckerberg posted the film, which was produced in-house and voiced by a Meta employee.
• The ad features creators including Ruby Quilter, Kylie Jenner and Jalen Brunson and highlights Meta apps' role in connection.

Mother Family removes Sophie Gosper and Pamela Chen from leadership page, adds Nika Rastakhiz as Head of Strategy

The Mother Family 'Information' page shows the removal of Sophie Gosper (Managing Director) and Pamela Chen (Partner & Managing Director), and the addition of Nika Rastakhiz (Head of Strategy).

GWA Study: CMOs Shift In-House, Agencies Need New Models

The German Association of Advertising Agencies (GWA) has published a white paper titled "The New Value. Agencies in the Tension Between AI Maturity and Customer Expectations." Based on surveys of 170 CEOs/CMOs and 78 agency executives, the study reveals that 80% of marketing decision-makers plan to move more work in-house thanks to AI, particularly in research (52%), creative (50%), and production (44%). However, only 8% expect agency roles to shrink, suggesting agencies will take on new strategic and integration tasks. The study highlights that AI is deeply embedded in agency workflows, with 76% having AI-based offerings, yet 67% cite talent shortages as a top hurdle. It challenges assumptions that AI lowers costs, pointing to new costs in licenses, infrastructure, and governance. Only 10% of companies have fully integrated AI into their processes, indicating an industry in transition.

• 80% of surveyed CEOs/CMOs plan to move more marketing tasks in-house due to AI.
• 52% plan to increase in-house research/market research, 50% in creative, 44% in production.
• Only 8% of companies expect agency importance to shrink.

Publicis Study: Influencers Drive Purchase Decisions

A Publicis Media study, “Publicis More: Influencer Impact,” surveyed 1,300 people aged 18–75 in Germany (data collected online 8–22 June 2026) and finds influencer content plays a major role across the customer journey. Two-thirds of platform users consume influencer content at least daily; Instagram (75%), TikTok (73%) and YouTube (62%) show the highest daily usage. Overall, 40% said they discovered products or trends via influencers (54% Gen Z), 47% have bought an influencer-recommended product (59% Gen Z), and more than half in every generation rate social media influence higher than classic media. The study also reports generational differences in preferred formats (short vs. long video) and platform use for entertainment, inspiration and information.

• Publicis Media Data Studio surveyed 1,300 people in Germany aged 18–75 for the study “Publicis More: Influencer Impact.”
• Data collection took place online from 8 to 22 June 2026.
• Two-thirds of users of the examined platforms consume influencer content at least once daily; daily usage: Instagram 75%, TikTok 73%, YouTube 62%.

Kering moves global media account to Publicis

French luxury group Kering has awarded its global media account to Publicis Media following a pitch, ending the incumbent relationship with Dentsu's iProspect which had handled the business since 2021. Publicis previously worked on Kering via its Zenith network until 2021, so the win is described as a comeback for the Paris-based agency group. Neither Publicis nor Kering commented to MEEDIA. The report notes Kering is undergoing restructuring under CEO Luca de Meo and recently appointed Romain Spitzer as CEO of Bottega Veneta, effective 1 September.

• Kering awarded its global media account to Publicis Media after a pitch.
• The incumbent, iProspect (a Dentsu network), had managed Kering's media since 2021 and lost the pitch.
• Publicis previously served Kering through its Zenith network until 2021; the new Publicis network brand handling the account is not yet disclosed.