Publisher & Medieninhaber · vs · Publisher & Medieninhaber
MediaPost vs POLITICO
Strukturierter Technologie- und Marktvergleich · Stand 2026
Direkte Merkmalsgegenüberstellung
MediaPost · vs · POLITICOMediaPost ist ein führendes B2B-Medienhaus und Event-Netzwerk, das spezialisierten Journalismus, Fachpublikationen und Konferenzen für Fach- und Führungskräfte in den Bereichen Marketing, Mediaplanung und Werbetechnologie bereitstellt.
Führende politische Medienmarke mit hochspezialisierten Premium-Policy-Intelligence-Abonnements für den globalen B2B-Sektor.
Vergleichsanalyse & Key Insights
Was ist der Hauptunterschied zwischen MediaPost und POLITICO?
Beim Vergleich von MediaPost und POLITICO agieren beide Plattformen im Bereich Publisher Platform, Email & Newsletter und Experiential & Event Marketing. MediaPost ist positioniert als MediaPost ist ein führendes B2B-Medienhaus und Event-Netzwerk, das spezialisierten Journalismus, Fachpublikationen und Konferenzen für Fach- und Führungskräfte in den Bereichen Marketing, Mediaplanung und Werbetechnologie bereitstellt, während POLITICO den Schwerpunkt auf Führende politische Medienmarke mit hochspezialisierten Premium-Policy-Intelligence-Abonnements für den globalen B2B-Sektor legt. Beide Anbieter stellen komplementäre wie auch konkurrierende Kernfähigkeiten für den Markt bereit.
Welche Alternativen gibt es zu MediaPost und POLITICO?
Bei der Evaluierung von MediaPost und POLITICO prüfen Enterprise-Entscheider häufig auch weitere Plattformen im Bereich Publisher Platform, Email & Newsletter und Experiential & Event Marketing. Die erweiterte Wettbewerbslandschaft und detaillierte Marktprofile findest du direkt auf Polaris7.
Echtzeit-Beobachtung
Aktuelle Marktsignale & News: MediaPost vs POLITICO
Öffentlich erfasste Marktbewegungen, Partnerschaften, Produkt-Updates und strategische Ankündigungen aus dem Knowledge-Graphen.
MediaPost
Letzte Aktivitäten
- ·MeediaConnected TV (CTV) & OTT
GumGum expands into CTV with three new formats
Ad-tech company GumGum has launched three new Connected TV (CTV) creative formats — Recast, Surround and Sidecar — designed to adapt existing video and social assets for streaming environments without requiring new productions. Recast converts vertical/social-first videos into 16:9 CTV creatives; Surround adds branded visual space around the video (enabling interactive or shoppable experiences); Sidecar places supplementary brand or product information alongside a central video. GumGum says the formats are now available globally, with recent rollouts including Japan, Germany, the Netherlands, Belgium and France. The move complements GumGum's existing CTV inventory (standard video, In-Video formats and Pause Ads) and ties into its contextual-targeting strategy and prior MRC accreditation work discussed in US trade press.
- GumGum announced three new CTV/online video formats: Recast, Surround and Sidecar.
- The formats are designed to adapt existing video/social assets for streaming without producing new commercials.
- GumGum says the formats are available worldwide; recent additions include Japan, Germany, the Netherlands, Belgium and France.
POLITICO
Letzte Aktivitäten
- ·HorizontMedia/Policy
Deutsche Welle boycotts White House video over media ban
Following the White House's decision to bar CNN, MSNBC, and Politico from accessing its premises, German international broadcaster Deutsche Welle (DW) announced it will cease using video and image material produced by the White House itself across its German and English language channels. DW cited concerns over press freedom, stating that excluding media based on their reporting is a disturbing signal. The broadcaster will rely exclusively on material from its own reporters and other accredited media. This decision comes as leading U.S. networks have suspended their pool coverage, reducing the availability of independent footage of presidential events. DW's move underscores its commitment to independent journalism and media pluralism.
- Deutsche Welle will stop using White House-produced video and images on its German and English channels.
- U.S. President Donald Trump barred CNN, MSNBC, and Politico from White House access.
- The White House launched its own online stream, 'Trump TV', running nonstop.
- ·HorizontPolicy Update
CNN, Politico, MS NOW to Sue Over Trump's White House Ban
CNN, Politico, and MS NOW announced plans to file a lawsuit against the Trump administration after being barred from the White House. The media outlets argue the ban threatens press freedom and the public's right to independent journalism. They stated the lawsuit would be filed on Monday, aiming to establish that the government cannot decide what the press covers or publishes. The White House, under President Trump, revoked access for these outlets on Friday, accusing them of spreading misinformation. Critics view this as an intimidation tactic and an attack on press freedom. The exact reason for the ban remains unclear. Journalists from all three outlets were denied access to the White House grounds on Saturday. This action is part of a broader pattern of increasing hostility toward media outlets critical of the administration.
- CNN, Politico, and MS NOW announced joint legal action against the US government over their exclusion from the White House.
- The lawsuit will be filed on Monday, according to a joint statement from the media companies.
- President Donald Trump barred the three outlets from the White House on Friday.
- ·AdweekMedia Subscriptions
Politico Launches Decoded, Second Subscription After 15 Years
Politico is expanding beyond its long-running Pro subscription with the launch of Decoded, a new technology policy franchise. The daily briefing will debut as a newsletter on Oct. 5 with an accompanying podcast, drawing on reporting from nearly 50 journalists across global bureaus. Decoded will be free to Pro subscribers initially, with a preview period for other readers, but will move behind a paywall in Q1 2027. The subscription is priced at roughly $1,000 per year, a fraction of Pro's cost but with a similar strategy. Chris Cadelago will lead the team as executive editor for global technology and California. This marks Politico's second subscription product, aiming to capitalize on the growing demand for technology policy coverage.
- Politico is launching a new technology policy subscription called Decoded.
- Decoded debuts as a newsletter on Oct. 5 with an accompanying podcast.
- The subscription is priced at roughly $1,000 per year.
Exakte Ökosystem-Überschneidungen vergleichen
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