Magnite vs RevX

Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer

Magnite announces that major media owners, buyers, and technology players are leveraging its orchestration layer, advancing its agentic vision.

PebblePost Names Adam Soroca CEO, Expands to CTV

PebblePost, a marketing technology company specializing in purchase-powered multichannel marketing, announced the appointment of Adam Soroca as Chief Executive Officer. Soroca, a veteran ad-tech innovator who previously served as Chief Product Officer at Magnite, will lead PebblePost's expansion from its programmatic direct mail roots into connected TV (CTV) and a broader offering powered by verified first-party purchase behavior. The company also brought on Melanie Samson as Chief Marketing Officer. PebblePost leverages billions of intent signals and over $100 billion in annual transaction data to help brands identify future buyers and measure incremental impact. Clients include Carter's, Michael Kors, and Virgin Voyages. Soroca's appointment underscores PebblePost's focus on data-driven, performance-oriented advertising across channels.

• PebblePost appointed Adam Soroca as CEO, effective September 15, 2026.
• Adam Soroca previously served as Chief Product Officer at Magnite.
• PebblePost also hired Melanie Samson as Chief Marketing Officer; she previously was VP of Growth Marketing at Acxiom.

Prebid Appoints Former Chairman Garrett McGrath as President

Prebid.org has appointed Garrett McGrath, its former chairman, as its new president, effective September 15, 2026. McGrath, who previously served as SVP of Product Management at Magnite and led Prebid's board for five years until June 2026, succeeds Mike Racic, who departs in October. With over 25 years of experience, McGrath will oversee operational strategy, committee stewardship, and growth. His vision includes supporting multiple agentic AI standards, remaining agnostic to competing protocols, and enhancing publisher monetization through deal curation and data co-ops. He also discussed potential collaboration with Google if mandated by antitrust remedies. Prebid.org is advancing initiatives such as Prebid Sales Agent and enhancements to Prebid Mobile SDK 4.0, emphasizing its role as critical open-web infrastructure and an independent, open-source alternative to walled gardens amid industry shifts.

• Garrett McGrath appointed as Prebid.org's president, effective September 15, 2026.
• McGrath served as Prebid's chairman for five years until June 2026 and previously as SVP of Product Management at Magnite.
• Outgoing president Mike Racic will transition until October 15, 2026.

RevX Blog Updates: New Articles on Back-to-School, Affle Acquisition, Connected TV, Sports, Ramadan, and AppsFlyer Recognition

New blog posts added: 'The Back-to-School Window: Why This Is Your Cross-Device Q4 Proving Ground' (2026.09.01), 'Affle’s AdColony Acquisition: Empowering Reach through Mobile SDKs' (2026.06.24), 'Connected TV: The Cross-Screen Performance Channel With Big Opportunities' (2026.05.26), 'Take your marks, Go! How Brands Can Finish Strong this 2026 Sports Season' (2026.04.28), 'Ramadan 2026: Navigating Indonesia’s Most Influential Digital Marketing Moment' (2026.01.19), and 'RevX Named in the AppsFlyer Performance Index 2025; the Top-Ranked DSP in iOS Gaming' (2026.01.07).

RevX updates tagline to 'Powering Consumer Conversions Across Apps, Connected TV and Social'

The tagline changed from 'RevX is a Global Performance DSP for UA & RT across Apps, CTV, and Social Media' to 'Powering Consumer Conversions Across Apps, Connected TV and Social', indicating a shift in messaging focus.