Infobip vs WhatsApp

Infobip Reports 169.3% Global RCS Growth; US +1298.8%

Infobip, a global AI-first cloud communications platform, reported 169.3% growth in Rich Communication Services (RCS) for Business traffic between H1 2025 and H1 2026. The United States led growth with a 1,298.8% year-on-year increase; Infobip customers sent more than 1.5 billion RCS messages in the US during the period. Infobip processed RCS registration requests for over 7.3k unique brands and delivered 14k successful RCS agent launches. Other notable country growth rates included Spain (+290%), the United Kingdom (+282%), India (+108%) and France (+48%). The company also announced Interactive Session billing is now live in the US, enabling two-way conversational pricing across live RCS markets. Dave Boddington, RCS Business Unit Head at Infobip, commented on the channel’s move from experimentation to mainstream deployment.

• Infobip recorded 169.3% growth in RCS for Business traffic between H1 2025 and H1 2026.
• RCS interactions in the United States increased 1298.8% year-on-year; Infobip customers delivered more than 1.5 billion RCS messages in the US during the period.
• Infobip processed RCS registration requests for more than 7.3k unique brands and delivered 14k successful RCS agent launches.

Conversational AI Emerges as Retail Imperative

A Business Wire piece published on MarTech Series (July 20, 2026) reports that insights from Infobip and Retail Economics indicate retail engagement is shifting from one-way “broadcast” messaging to a conversational, AI-driven relationship model. The article cites high WhatsApp open rates (85–95%) versus email (32.7% in e-commerce), notes 24% of Gen Z prefer WhatsApp and SMS for deliveries/returns, and highlights a readiness gap: 88% of retailers are exploring conversational AI while 0% report full integration. Retail Economics CEO Richard Lim and Infobip retail specialist Kim Johal comment on personalization, channel preferences, and AI-driven automation that can handle routine queries and demonstrate ROI in as little as 60 days.

• Infobip and Retail Economics report the retail engagement model is shifting from one-way “broadcast” notifications to a conversational, AI-driven relationship layer.
• WhatsApp engagement open rates are cited at 85–95%, compared with 32.7% for email in e-commerce.
• 24% of Gen Z now prefer WhatsApp and SMS for deliveries and returns, per Retail Economics commentary.

Infobip launches Voice AI Agents

New product under Agentic AI platform for voice-based AI agents.

Meta launches WhatsApp Business MCP server for AI agents

Meta has introduced a new Model Context Protocol (MCP) server, the WhatsApp Business Tools MCP, enabling AI coding agents like Claude, Cursor, Codex, and ChatGPT to automate the setup and management of WhatsApp Business messaging. This addresses the previously cumbersome process that required developers to navigate multiple tools. With this MCP server, AI agents can handle tasks such as creating the business account, verifying phone numbers, registering for Cloud API access, and managing messaging templates. They can also test webhooks and monitor compliance-related issues like Terms of Service and payment methods. The initiative is part of Meta's broader expansion of MCP servers, which now also include ones for ad management and app configuration.

• Meta launched the WhatsApp Business Tools MCP server on September 15, 2026.
• The MCP server allows AI agents like Claude, Cursor, Codex, and ChatGPT to manage WhatsApp Business setup.
• AI agents can automate creating the WhatsApp Business account, phone number verification, and Cloud API registration.

WhatsApp Tests Support for Up to Three Accounts on iOS

WhatsApp, a Meta-owned messaging app, is reportedly testing an extension of its multi-account feature for iOS, allowing users to manage up to three accounts on a single device. The feature was spotted in the TestFlight beta version iOS 26.37.10.15, indicating it's currently available only to early testers. This would build upon the existing two-account support and could benefit social media managers and business users by enabling them to handle multiple personal and professional accounts without needing a second device. The report comes from WABetaInfo, a publisher specialized in WhatsApp updates. No official release date has been announced.

• WhatsApp is testing support for up to three accounts on iOS devices.
• The feature was discovered in the TestFlight beta version iOS 26.37.10.15.
• Currently, WhatsApp allows only two accounts per device on both Android and iOS.

WhatsApp Testing Guest Calls, Event Hub, Restricted Chats

WhatsApp is developing three new features: guest calls allowing people without a WhatsApp account to join voice and video calls via browser links, a centralized Event Hub for managing events and sharing invitations with non-users, and Restricted Chat to protect private conversations from access via linked devices and AI agents. The features were discovered by WABetaInfo in beta versions for iOS and Android. Guest calls, currently in development, would let iOS users create call links that guests can open in a browser without installing the app, with end-to-end encryption maintained. The Event Hub, found in Android beta, aggregates event creation, management, and responses, and allows sharing event links with non-WhatsApp users. Restricted Chat, also in Android beta, builds on Advanced Chat Privacy to prevent chat export, automatic media saving, sharing with Meta AI, and access from linked devices. Rollout dates are not yet announced.

• WABetaInfo discovered guest calls in WhatsApp Beta 26.36.10.71 for iOS, allowing people without accounts to join calls via browser links.
• WhatsApp introduced guest calls for iOS, but the feature is still in development and not available to beta testers yet.
• WABetaInfo found the Event Hub in WhatsApp Beta 2.26.36.5 for Android, centralizing event management and allowing sharing event links with non-users.