Gracenote vs Stats Perform

CTV Show-Level Data Glut Fails to Deliver Optimization Control

While CTV buyers increasingly demand show-level transparency, a new IAB report shows 43% lack confidence in inventory. Despite progress in show-level reporting, true program-level optimization remains elusive. Publishers and exchanges offer data, but limitations persist: incomplete bidstream signals, "unknown" titles, and lack of scaled optimization solutions. Privacy laws like VPPA, combined with household-level data, complicate sharing. Linear TV offers program-level control by design, while CTV faces a gap between reporting and active optimization. Buyers can receive post-campaign reports but can't programmatically target individual shows at scale, except via programmatic guaranteed deals. The industry is working toward compliant, scaled optimization, but meaningful progress is still needed.

• 43% of CTV buyers have little or no confidence in the inventory they buy (IAB).
• Major exchanges do not offer scaled show-level optimization as a standard product.
• One top-five streamer's SSP integration prevents pulling show-level reporting.

Gracenote expands AI product roadmap with sports MCP server, entertainment SLM and agents

The expansion comes as companies adopt general-purpose LLMs to improve viewer experiences, guide content decisions and streamline operations.

Gracenote study: 85% of sports fans want TV home screens to show when and where to watch favorite teams

91% of survey respondents say centralized sports information would make it easier to find the games and events they want.

Stats Perform to showcase how AI and data are changing the sports story at IBC 2026

Stats Perform announced it will showcase how AI and data are changing the sports story at IBC 2026, highlighting its Opta Vision and Bayer 04 Leverkusen partnership.

FC St.Gallen 1879 and Opta bring fans closer to the action with new official club app

Stats Perform announces a partnership with FC St.Gallen 1879 to launch a new official club app powered by Opta data.

Stats Perform About Page Updated with Awards Section, New Client Logos, and Contact Form

The About page now includes an Awards link, a new set of client/partner logos (including Disney, Barcelona, F1, FIBA, ICC, Kaizen Gaming, Mastercard, PSG), a full contact form, and updated leadership image. Key statistics have been reset to zero, possibly indicating a placeholder or error.