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SuperAwesome Press Coverage Update: New Articles on Meta Settlement, Creator Wellbeing Initiative, and More

The press coverage page has been updated with several new articles, including a piece on the Meta settlement's implications for teen advertising, coverage of SuperAwesome's partnership with Self Space for a creator wellbeing initiative, and multiple articles on the IPA Bellwether Q2 report. The page also includes a new 'Roblox Aware' certification in the navigation menu.

Meta Settlement Defines Teen Online Experiences, Advertisers Must Adapt

Meta's $17-18 billion settlement with nearly all US states over allegations that its platforms harm children mandates a shift to age assurance technology, distinguishing under-13s, teens, and adults. The settlement, approved by a federal judge, requires Meta to verify ages independently, provide non-personalized feed options, and limit teen usage time. This forces advertisers to treat teens as a distinct audience, moving away from grouping them with 18-34s. The agreement includes a clause incentivizing Meta's rivals (TikTok, Google) to adopt similar protections, potentially standardizing age assurance across the industry. Brands must adapt by designing age-appropriate experiences, respecting privacy, and preparing for increased media fragmentation.

• Meta will pay between $17 billion and $18 billion over 10 years to settle claims with almost every US state.
• The settlement requires Meta to use age assurance technology to distinguish users under 13, teens, and adults.
• Meta must provide a non-personalized feed option for younger users.

Creators, Campaigns & Collaboration: My Summer at SuperAwesome

There is something about New York’s energy that has always scratched my brain in just the right way...