flaconi vs Flaviar

Flaconi H1 2026 Revenue Up Over 20%

Flaconi reported a 23% revenue increase in the first half of 2026, pushing sales above €300 million. The company said international revenue grew about 60% year-over-year and now represents more than 20% of total sales, driven by market entries and further expansion into seven European countries (UK, Spain, Portugal, Norway, Ireland, Romania, Hungary). Flaconi launched flaconi Media House GmbH to offer full-funnel marketing services and expand its retail-media strategy. The flaconi app now generates over 40% of sales, and the company reported a Net Promoter Score (NPS) of 85. Management intends to continue European expansion and grow beyond its German home market.

• Flaconi reported 23% revenue growth in H1 2026, with revenue above €300 million.
• International revenues rose ~60% year-over-year and now account for more than 20% of total sales.
• Flaconi is expanding into seven additional European countries: United Kingdom, Spain, Portugal, Norway, Ireland, Romania, and Hungary.

Flaconi Reports Strong First-Half International Growth

Flaconi, an online perfumery, reported significant growth in the first six months of the year, with revenue gains driven particularly by stronger performance in foreign markets. The report highlights that the retailer increased sales in the first half-year and that international business outpaced domestic growth. The article was published by Lebensmittelzeitung / DFV Mediengruppe on 2026-08-06.

• Flaconi is an online perfumery that reported significant growth in the first six months of the year.
• The company’s growth in the reporting period was especially strong in international (non-domestic) markets.
• The article about Flaconi’s first-half performance was published on 2026-08-06 by Lebensmittelzeitung (DFV Mediengruppe).

Flaconi launches Media House for Retail Media

Flaconi has launched the flaconi Media House, a 20-person, standalone unit that combines Retail Media and Brand Activation and positions itself as an independent provider of media services. The unit centralises planning, creative production and campaign execution in-house to simplify international cooperation and allow brands to activate budgets without local negotiations. The Media House is led by a dual leadership team: Martin Hoffmann (VP Retail Media) and Anna‑Louisa Nündel (Head of Brand Activation & Media Management). Flaconi, owned by ProSiebenSat.1 Media, says it serves more than 5.5 million active customers and operates across multiple European markets while planning further expansions in 2026.

• Flaconi launched the 'flaconi Media House' to bundle Retail Media and Brand Activation into a single, independent media-services unit.
• The new unit comprises around 20 employees and covers the full value chain in-house: media-mix strategy, creative production and campaign execution.
• The flaconi Media House is jointly led by Martin Hoffmann (VP Retail Media) and Anna‑Louisa Nündel (Head of Brand Activation & Media Management).

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