Clinch vs GfK - An NIQ Company

Clinch Expands London Presence with New Central Office and Appointment of Colin Cherry as VP of Growth, EMEA

Clinch announces expansion of its London presence with a new central office and the appointment of Colin Cherry as VP of Growth, EMEA.

Clinch Extends Yahoo DSP Integration with Trafficking API

Clinch announced an expansion of its partnership with Yahoo DSP that introduces a new creative trafficking API and extends audience-driven creative decisioning. The API creates a two-way connection between Clinch’s Flight Control creative management and campaign activation in Yahoo DSP, automating creative tag publishing and assignment across display, video, and audio for both first- and third-party inventory. Advertisers using Flight Control with Yahoo DSP can leverage the Yahoo DSP audience marketplace (including first-party, CRM, retargeting, lookalike, modeled, third-party, and custom audiences) to inform real-time creative decisioning. The release follows Clinch joining the Yahoo DSP Agent Network in June 2026 and is positioned to reduce setup time, handoffs, and trafficking errors for omnichannel campaigns. Quotes in the release come from Dave Modica (Yahoo) and Charel MacIntosh (Clinch).

• Clinch announced an expanded partnership with Yahoo DSP introducing a new creative trafficking API.
• The creative trafficking API creates a direct, two-way connection between Clinch’s Flight Control platform and campaign activation in Yahoo DSP, automating creative tag publishing and assignment.
• The automated workflow supports display, video, and audio and applies across first-party and third-party inventory available through Yahoo DSP.

Clinch CEO Oz Etzioni Named MarTech CEO of Year

Clinch announced on 2026-08-06 that co-founder and CEO Oz Etzioni was named "MarTech Company CEO of the Year" by the 2026 MarTech Breakthrough Awards. The article highlights Clinch's Flight Control platform and the company’s use of AI to unify creative, media, data and measurement, citing client performance gains and operational efficiencies. Clinch also claims industry-first ad server support for Amazon Custom Audiences and has introduced an "Unlimited Ad Serving" pricing model. The company's AI work has been recognised by industry awards such as Digiday Technology Awards and the Newsweek AI Impact Awards.

• Clinch announced on 2026-08-06 that CEO Oz Etzioni was named "MarTech Company CEO of the Year" in the 2026 MarTech Breakthrough Awards.
• The 2026 MarTech Breakthrough Awards reviewed more than 4,000 nominations worldwide.
• Clinch says advertisers using its Flight Control platform have reduced launch timelines by more than 80%, cut manual campaign management by up to 75%, and lowered creative production costs by up to 60%.