Publisher & Medieninhaber · vs · Publisher & Medieninhaber
BILD vs FUNKE Mediengruppe
Strukturierter Technologie- und Marktvergleich · Stand 2026
Direkte Merkmalsgegenüberstellung
BILD · vs · FUNKE MediengruppeFührendes deutsches Medienportal, das eine reichweitenstarke News-Zielgruppe über digitale Werbung und kostenpflichtige Premium-Abonnements monetarisiert.
Deutsches Medienhaus, das Zielgruppen über Werbung, Abonnements und Stellenportale monetarisiert.
Vergleichsanalyse & Key Insights
Was ist der Hauptunterschied zwischen BILD und FUNKE Mediengruppe?
BILD und die FUNKE Mediengruppe verkörpern zwei unterschiedliche Säulen der deutschen Medienlandschaft. Während BILD auf ein reichweitenstarkes, hochfrequentes Boulevardmodell mit maximaler Leseraggregation setzt, fokussiert sich FUNKE auf ein diversifiziertes, regional verankertes Medienportfolio mit zentralisierter Vermarktung. BILD maximiert dabei die Skaleneffekte im Massenmarkt, wohingegen FUNKE auf crossmediale Integration, Eigenbesitz von Zielgruppen und direkte kommerzielle Kontrolle über Print, Digital und Streaming abzielt.
Wie unterscheiden sich die Produkte und Features von BILD und FUNKE Mediengruppe?
Das Produktökosystem von BILD konzentriert sich auf hochvolumige digitale Display-Anzeigen, Video-Inventar und Paid-Content im Premiumsegment, verzichtet jedoch auf die regionale Marktplatztiefe von FUNKE. FUNKE bietet ein breiteres Spektrum an Rubrikenmärkten sowie integrierte, kanalübergreifende Medienpakete, die Print-, Digital- und Streaming-Inventar nahtlos kombinieren. Während BILD durch vertikales Zielgruppentargeting in den Bereichen Sport und Entertainment besticht, liefert FUNKE die überlegene Infrastruktur für komplexe, plattformübergreifende Werbekampagnen über diverse etablierte Medienmarken hinweg.
Welche Alternativen gibt es zu BILD und FUNKE Mediengruppe?
Bei der Evaluierung von BILD und FUNKE Mediengruppe prüfen Enterprise-Entscheider häufig auch weitere Plattformen im Bereich Video Streaming Platform, Connected TV (CTV) & OTT und Media Sales & Vermarktung. Die erweiterte Wettbewerbslandschaft und detaillierte Marktprofile findest du direkt auf Polaris7.
Echtzeit-Beobachtung
Aktuelle Marktsignale & News: BILD vs FUNKE Mediengruppe
Öffentlich erfasste Marktbewegungen, Partnerschaften, Produkt-Updates und strategische Ankündigungen aus dem Knowledge-Graphen.
BILD
Letzte Aktivitäten
- ·DWDLCTV
Bild and Joyn launch weekly Reality-TV news show
German publisher Bild and streaming service Joyn have teamed up to launch a weekly show called "Trash Table - Die Reality News-Show". The format, editorially developed by Bild together with host Celine Behringer, will summarize recent developments in the reality-TV world and include a cooperation with the podcast "Blitzlichtgewitter." The show premieres on 27 August 2026 on Joyn and Bild Plus, with new episodes to appear every Thursday. The cooperation is initially planned for one year (52 episodes).
- Bild and Joyn are launching a weekly show called "Trash Table - Die Reality News-Show".
- The show premieres on 27 August 2026 on Joyn and Bild Plus; new episodes will air every Thursday.
- The format was editorially conceived by Bild together with Celine Behringer, who will host the show.
- ·DWDLPublisher & Media Owner
Frank Gotthardt: 'I don't want Nius to be quieter'
German entrepreneur Frank Gotthardt, who finances the controversial news portal Nius, was profiled after allowing a journalist from Die Zeit to accompany him. Gotthardt is reportedly dissatisfied with Nius’s financial performance — the Zeit piece suggests he has invested around €40 million so far and continues to add slightly more than €1 million per month — but says he will keep funding the project. He frames his support as political and cultural, rejecting what he calls the tone of public broadcasters and arguing Nius must remain loud to reach people. Gotthardt defends the outlet against accusations of systematic lying while acknowledging occasional mistakes; Nius editor-in-chief Julian Reichelt praises him in the profile.
- Frank Gotthardt is the financier of the news portal Nius.
- Die Zeit reported Gotthardt has invested roughly €40 million in Nius and that ongoing losses add slightly more than €1 million per month.
- Nius was founded about four years ago with former Bild editor-in-chief Julian Reichelt.
- ·DWDLTV (linear)
Five Years After Bild TV Launch, Axel Springer Ends Channel
Bild TV launched as a linear television channel from Axel Springer on 22 August 2021 with a live-heavy, tabloid-style news concept driven publicly by then Bild editor-in-chief Julian Reichelt. The channel initially showed small audience spikes but failed to reach sustainable reach. Reichelt left Axel Springer in October 2021; Bild TV scaled back and repeatedly restructured, including a November 2022 decision to largely end daily live programming and cut about 80 jobs. Axel Springer announced the end of Bild TV’s linear distribution on 24 November 2023 and returned the broadcast licence at year-end, moving the brand back toward digital platforms and shifting some formats to Welt.
- Bild TV launched on 22 August 2021 with a six-minute trailer at 09:00 and a daily live block 'Bild Live' initially from 09:00–14:00.
- Julian Reichelt — Bild editor-in-chief who championed the project — left Axel Springer in October 2021, less than two months after the channel launch.
- In November 2022 Axel Springer decided to largely end the daily live programme, with around 80 positions affected.
FUNKE Mediengruppe
Letzte Aktivitäten
- ·MeediaMedia
Bettina Steinke leaves Funke Mediengruppe
Bettina Steinke, editor-in-chief responsible for Funke Mediengruppe's regional digital portals, has left the company after eight years. Her departure took effect on September 1, 2026, at her own request, according to the company, as she pursues new professional challenges. Steinke joined Funke in 2018 from Burda Forward and helped build and develop the reach portals "Der Westen", "News38", and "Thüringen24", later also "moin.de" and "Berlin Live". In 2024, the portfolio was expanded with the entertainment brand "schlager.de". Steinke also developed new journalistic formats, including the podcast "SoKo Schlager", which started in 2025. Stephan Thurm, managing director of Funke's digital division, thanked her for the successful construction and continued development of the unit.
- Bettina Steinke left Funke Mediengruppe effective September 1, 2026, at her own request.
- She had been with Funke Mediengruppe since 2018, previously working at Burda Forward.
- She helped develop digital portals including Der Westen, News38, Thüringen24, moin.de, and Berlin Live.
- ·MeediaPrint
Funke adds political pages to free weeklies
Funke Mediengruppe will add an editorial political double-page to all of its free weekly advertising papers starting Saturday, 29 August 2026. Jörg Quoos, editor‑in‑chief of Funke's central newsroom, will personally provide the political analysis and context. According to Funke, the free weeklies reach up to 4.2 million households weekly across five German federal states. The report originated on Kress.de and was published on MEEDIA with a byline from Marc Bartl on 28 August 2026.
- Funke Mediengruppe will publish a political double-page in all its free weekly advertising papers starting 29 August 2026.
- Jörg Quoos, editor‑in‑chief of Funke's central editorial office, will personally provide the political analysis for the new page.
- The free weekly papers reach up to 4.2 million households weekly in five German federal states, according to Funke.
- ·AdzineVideo Monetization & Publisher Platform
Funke revamps video stack with Target Video
Funke Digital, the digital subsidiary of Funke Mediengruppe, has replaced its in‑house video stack with a multi-year partnership with Munich-based Target Video. The agreement covers Funke's online portals (including Der Westen and national brands like Hörzu) and gives Target Video responsibility for the video player, a video CMS, integrations with existing content management systems, SDKs for apps, livestreaming and vertical feeds, plus rule-based syndication across the publisher's brand portfolio. Target Video will also participate in monetization via its demand network, using a video ad server, an integrated Prebid Server and AI-driven yield optimization (non-exclusive). A new video‑matching system is being rolled out that analyzes article semantics and video content (audio transcription and frame-level image analysis) to automate matching and reduce editorial effort. Target Video previously acquired Brid.TV in 2023, expanding its player/CMS/monetization stack.
- Funke Digital replaced its in-house video solution with Target Video under a multi-year partnership.
- The partnership covers Funke portals including Der Westen and national brands like Hörzu.
- Target Video provides video player, video CMS, CMS interfaces, SDKs for apps, livestreaming and vertical video feeds.
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