Better Collective vs FootballCo

PODGO and EMP Partner for Content Lifecycle

PODGO, a podcast and creator distribution and monetization platform, announced a strategic partnership with Earned Media Productions (EMP), a content studio founded by Devon Chase Harris and Max Freedman. The integrated offering combines EMP's content development and production capabilities with PODGO's distribution and monetization infrastructure. EMP will serve as a preferred production partner for PODGO, handling podcast, video, and branded content. In turn, PODGO will be EMP's preferred distribution and monetization partner, ensuring shows have a distribution footprint and revenue strategy from launch. The partnership aims to solve the challenge of creating a sustainable media business by connecting content concept through production, distribution, and commercialization. PODGO works with over 1,000 shows, connecting creators with advertising and brand partnership opportunities across podcasting, YouTube, and social media.

• PODGO and Earned Media Productions (EMP) formed a strategic partnership.
• EMP will serve as PODGO's preferred production partner for podcasts, video, and branded content.
• PODGO will serve as EMP's preferred distribution and monetization partner.

Better Collective to launch in Alberta, Canada as regulated online sports betting and iGaming goes live

Alberta’s launch of licensed online sports betting and iGaming market on July 13, 2026, marks a new milestone in the continued expansion of regulated markets across North America. Better Collective is well positioned for this moment, bringing its data-driven sports and betting media and innovative...

Footballco launches Kia’s ‘First Touch’ documentary celebrating the stories of Official Match Ball Carriers as part of Kia’s FIFA World Cup 26™ Campaign

Footballco announced a new documentary titled 'First Touch' in partnership with Kia, highlighting the stories of Official Match Ball Carriers for the FIFA World Cup 2026.

World Cup Marketing Suffers from Sameness

Stefano D’Anna argues that the widespread use of pink football boots at the World Cup illustrates a broader problem of homogeneity in tournament marketing. Published on The Drum, the opinion piece warns that brands and agencies too often default to pre-planned campaigns that aim to impress industry peers rather than create day‑to‑day, fan‑focused content that earns cultural relevance. D’Anna contends that content — earned in real time through editorial judgment, creators and speed — outperforms static campaign films, and that uniqueness, not uniformity, will determine which brands are remembered after the tournament. He also notes FIFA’s scale comparison and points ahead to the next Women’s World Cup in Brazil.

• Stefano D’Anna authored an opinion piece linking pink football boots to marketing homogeneity at the World Cup.
• The article was published on The Drum with an explicit publication date of 2026-07-09.
• The Drum hosted a World Cup event in November with brands and agencies to discuss clichés and sameness (as described in the article).