Assembly vs Topsort

Liz Rutgersson Named CEO of Stagwell's Assembly

Stagwell-owned agency Assembly has appointed Liz Rutgersson as its new CEO, with a global and North American remit. Rutgersson, who previously served as CEO of Dentsu's iProspect, will start in the role on Monday. She is tasked with driving growth, bolstering client partnerships, and building long-lasting relationships. Assembly also announced that Connie Chan has been named CEO of Assembly in the APAC region. Rutgersson's preliminary conversations with CEO Mark Penn and Stagwell leadership indicate alignment on making Assembly an 'agency for the future.' Rutgersson told ADWEEK she chose Assembly because of its nimbleness combined with the scale offered by Stagwell.

• Liz Rutgersson named CEO of Assembly, effective Monday.
• Rutgersson previously was CEO at Dentsu's iProspect.
• Connie Chan appointed CEO of Assembly in APAC.

Assembly Global CCO Urges Agencies to Embrace Integration, Rethink Commercial Model

Aruna Natarajan, Chief Client Officer for North America at Assembly Global, discusses the need for agencies to treat themselves like brands and adopt integrated organizational structures. She argues that the commercial model tied to media spend must evolve, and that agencies should focus on connecting paid, owned, and earned media. On AI, Natarajan emphasizes distinguishing labor from craft to build agentic workflows that automate routine tasks while elevating human creativity. She also advises that future leaders should possess curiosity, a bias for action, and the ability to connect dots across the funnel. Natarajan is a juror at The Drum Awards Festival.

• Aruna Natarajan is Chief Client Officer for North America at Assembly Global.
• She is a juror in the agency business category at The Drum Awards Festival.
• She advocates for integration over specialization in agency organizational structures.

Topsort Launches Universal Ads, OpenAI Ads Integration, and New Product Updates

Topsort's newsroom features several new announcements: 'Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video' (September 16, 2026), 'OpenAI Ads Are Now Available Through Topsort' (September 8, 2026), and 'Retail Media Infrastructure vs. Retail Media Network: What's the Difference?' (September 18, 2026). These represent new product features and integrations.

Topsort Launches Universal Ads, OpenAI Ads Integration, and New Retail Media Infrastructure Guide

Topsort's newsroom page has been updated with several new posts: 'Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video' (September 16, 2026), 'OpenAI Ads Are Now Available Through Topsort' (September 8, 2026), 'Retail Media Infrastructure vs. Retail Media Network: What’s the Difference?' (September 18, 2026), and 'How a Classified Marketplace, a Collectible Marketplace, and a Retail Marketplace, all scale Commerce Media with Topsort' (September 10, 2026). These announcements highlight new product features and educational content.

Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video

Discover Topsort Universal Ads, a new offsite channel that enables vendors to launch video campaigns across CTV, streaming, and digital inventory with a unified workflow.