AnyMind Group vs Meltwater

AnyMind Group launches AnyCreator Stream to help creators grow and monetize live streaming audiences

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyCreator Stream, a web-based platform that enables creators and live streamers to track live stream performance, access brand campaign opportunities and manage campaign earnings from a single platform.

AnyMind Group launches AnyCreator Stream to help creators grow and monetize live streaming audiences

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyCreator Stream, a web-based platform that enables creators and live streamers to track live stream performance, access brand campaign opportunities and manage campaign earnings from a single platform.

AnyMind Group launches AnyCreator Stream to help creators grow and monetize live streaming audiences

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyCreator Stream, a web-based platform that enables creators and live streamers to track live stream performance, access brand campaign opportunities and manage campaign earnings from a single platform.

Which B2B Brand 'Won' the World Cup?

The Drum asked social listening firm Meltwater to analyse seven B2B World Cup partners across three social metrics: mentions (loud), engagement (liked) and estimated reach (seen). Results diverged: Lenovo led in mentions (~8,700), Aramco led in engagement (~13.2m) and reach (driven largely by FIFA channels), while Verizon captured moment-driven attention. The piece highlights owned vs earned media, the dominance of LinkedIn (over 90% of B2B engagement), one-off spikes driven by celebrity posts or single assets for smaller partners, and limitations of social listening (e.g., aggregated sentiment masking negative Reddit threads). The conclusion: no single social-metric winner — each metric crowns a different brand and social listening alone cannot prove business outcomes.

• Social listening firm Meltwater analysed seven B2B World Cup partner brands across mentions, engagement and estimated reach.
• By mentions, Lenovo led with roughly 8,700 mentions versus about 2,750 for Aramco and 1,800 for Verizon.
• Aramco drew about 13.2 million engagements and Verizon about 8.8 million, while Lenovo had roughly 1.3 million engagements.

Marketbridge and Meltwater partner on B2B narrative GEO

Marketbridge and Meltwater have formed a partnership to integrate narrative intelligence and generative engine optimization (GEO) into B2B go-to-market planning. Meltwater will provide narrative and GEO intelligence while Marketbridge will fold those insights into its go-to-market intelligence, strategy, content workflows and consulting. Some joint capabilities are already live for clients, with a fuller integrated solution expected in Q4 2026. Executives say the collaboration aims to help marketers understand how large language models (LLMs) and live conversations are reshaping buying journeys, measure machine impact on pipeline, and adapt creative and messaging to what models and communities surface about brands.

• Marketbridge and Meltwater announced a partnership to bring narrative and GEO intelligence into B2B go-to-market planning.
• Meltwater supplies the narrative and generative engine optimization intelligence under the deal.
• Marketbridge integrates Meltwater's intelligence into its go-to-market intelligence, strategy, content workflow, and adds consulting and custom builds.