Algonomy vs Braze

Oreo's 'Dunk in the Dark' Tweet: The Blueprint for Agentic Marketing

The article revisits Oreo's famous 'Dunk in the Dark' tweet from the 2013 Super Bowl blackout, arguing that its success stemmed not from improvisation but from a pre-built command center and delegated approval chain. It traces how marketers misread the moment and tried to replicate it with newsrooms, CDPs, and next-best-action engines. The piece highlights that agentic AI promises to scale this governance model to millions of interactions, but adoption lags: only 39% of brands have a CDP to support it, and Gartner projects 60% will use agentic AI by 2028. It also cites Adobe research showing 75% of practitioners still see real-time personalization as a major challenge, and a Braze report finding only 53% of consumers feel brands predict their needs. The article concludes that the infrastructure exists but coherence and data connectivity remain hurdles.

• In 2013, Oreo posted 'You can still dunk in the dark' during a 34-minute Super Bowl blackout, earning ~15,000 retweets and 20,000 Facebook likes organically.
• Oreo's agency 360i ran a command center with a pre-agreed approval chain, and the brand spent the prior summer on 100 consecutive Daily Twist posts.
• Adobe's 2025 research found 75% of practitioners still consider real-time personalization a major challenge.

Give back more effectively with Braze Charitable-Giving Canvas templates

Braze introduces updated Charitable-Giving Canvas templates to help brands give back more effectively.

Playable Enables Sounded Inline AutoPlay Video in Email

Playable Inc. announced a new email video capability that enables HD video to autoplay on open with user-controlled sound and playback directly inside email messages, eliminating the need to redirect recipients to external platforms. The feature is available to enterprise customers and integrates with major ESPs and marketing platforms. Playable says the solution preserves brand context and CTAs, offers features like AI Video Editing, Lifecycle Video, Video Lock & Compliance, and provides one-click connectors to several ESPs. The company also offers a Leakage Calculator to estimate revenue lost when subscribers are redirected outside the inbox.

• Playable Inc. announced a capability that allows HD video to autoplay with user-controlled sound and playback directly inside email messages.
• The sound-enabled inline autoplay feature is available now to Playable’s enterprise customers.
• Playable’s solution is compatible with campaigns built for Braze, Salesforce, Klaviyo, Constant Contact, Customer.io, Benchmark Email, Mailchimp and 30 other partners.