Air France-KLM vs Delta Air Lines

Nominations et changements organisationnels au sein d’Air France-KLM

Air France-KLM annonce aujourd'hui des changements dans les responsabilités et la composition de son Comité Exécutif (GEC) dirigé par Benjamin Smith...

How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With Culture

An Adweek podcast episode brings together communications leaders from Yahoo, Delta Air Lines, and Peanuts Worldwide to discuss how milestone anniversaries can be leveraged to enhance cultural relevance and drive future growth. Sona Iliffe-Moon (Yahoo), Gina Pesko Laughlin (Delta), and Melissa Menta (Peanuts) share strategies for activating nostalgia without losing contemporary appeal, emphasizing authentic brand DNA over flashy production. Examples include Yahoo's Super Bowl campaign, Delta's employee-designed centennial aircraft and revamped Flight Museum, and Peanuts' NASA partnership with Astronaut Snoopy. The guests also highlight the value of partnerships, experiential activations, and employee-driven design in extending brand legacy and building credibility platforms for future messaging.

• Yahoo celebrated its 30th anniversary.
• Peanuts Worldwide celebrated its 75th anniversary.
• Delta Air Lines celebrated its 100th anniversary.

What CMOs Get Wrong About Leading Change

In this CMSWire interview, BCG's Julia Dhar discusses why marketing transformations fail and how CMOs can better manage AI-driven change. She highlights the 'change distance' gap, where executives report positive emotions about change far more than employees (58% vs 9%). Dhar advises measuring team sentiment via short pulse surveys, avoiding false consensus by forcing specificity, and building genuine employee agency instead of theatrical town halls. She cites Michael Norton's IKEA effect, the Abilene paradox, and Delta's VELVET program as examples. The article also references Claude Hopkins's 1907 Schlitz campaign, which used specific storytelling to break through generic industry claims. Dhar's new book 'How Change Really Works' provides further insights for CMOs leading AI adoption.

• BCG survey of over 6,000 people found 58% of executives report only positive emotions about workplace change, compared to 9% of employees.
• Julia Dhar is the practice lead for the People and Organization Practice at Boston Consulting Group and co-founder of BCG's Behavioral Science Lab.
• According to Dhar, three out of four transformations fail to deliver their intended results.

Macy's Names Maya Dukes SVP of Creative and Production

Macy’s has appointed former staffer Maya Dukes as its Senior Vice President and Executive Creative Director, effective Monday, August 31, 2026. Reporting directly to Chief Marketing Officer Sharon Otterman, Dukes will oversee the retailer's creative strategy, brand narrative, and operations. This leadership hire aligns with Macy’s ongoing "Bold New Chapter" turnaround strategy. Dukes brings extensive experience, having previously held senior brand and creative roles at Delta Air Lines, Comcast NBCUniversal, and The Home Depot. Additionally, the article highlights Macy's recent marketing milestones, including its successful Style Crew affiliate program expansion and its year-long "Celebrations Start at Macy's" campaign.

• Macy's named Maya Dukes as Senior Vice President and Executive Creative Director, effective Monday, August 31, 2026.
• Dukes will oversee creative strategy and brand storytelling, reporting directly to Chief Marketing Officer Sharon Otterman.
• The appointment is part of Macy's "Bold New Chapter" turnaround strategy, which aims to drive enterprise growth and modernize operations.