Air France–KLM

The group operates a multi-brand aviation model. Full-service airlines serve premium, corporate and international traffic, while Transavia addresses lower-fare leisure demand. Value is created by combining route networks, hubs, alliances, loyalty retention and direct digital distribution. Beyond seat inventory, the group monetises ancillary products and sells loyalty value through partner ecosystems, including mile issuance, co-branded financial and retail arrangements, and digital commerce integrations.

Air France–KLM is a publicly listed airline holding group headquartered in France. Its core business is transporting passengers and cargo through major airline brands including Air France, KLM and Transavia, while also operating the Flying Blue loyalty programme and shared digital commerce infrastructure. The group earns most of its revenue from air travel ticket sales, with additional revenue from ancillary services such as baggage, seat selection, upgrades and partner-driven loyalty activity.

Its customers are primarily leisure and business travellers buying flights directly or through distribution partners, alongside corporate travel buyers and loyalty partners. Strategically, the group combines a full-service network carrier model with a low-cost offering and a large loyalty base. Its transatlantic joint venture and equity investment in SAS broaden network reach, while direct digital sales and loyalty products help improve retention and reduce dependence on third-party intermediaries.