SunExpress

Sun Express Unveils Stunning 3D Ads on London's Iconic Screens

London’s Outernet screens host a new 3D advertising campaign for Sun Express, the 1989 joint venture of Lufthansa and Turkish Airlines. The campaign uses anamorphic 3D on standard DOOH displays and includes a QR code for a prize, with Metads handling creation, animation, rendering, and the ad server for programmatic delivery. Metads, a Düsseldorf-based company founded in 2023, has previously executed 3D campaigns on New York’s Broadway and Berlin’s Alexanderplatz and plans further international large-format deployments. Sun Express CMO Benedikt Sieweke says the activation elevates the brand’s message and delivers a 'wow' effect, while Metads CEO Lukas Flöer emphasizes the goal of making advertising more engaging and less obstructive for consumers. Flöer is listed on Forbes’ 30 Under 30. The campaign highlights collaboration between a traditional airline brand and a German technology provider, showcasing immersive, screen-based formats in major urban centers.

RMS Leverages AI for Fast, Scalable Audio Advertising

RMS, a German audio advertising broker, is adopting an AI-powered platform from Audiostack to automate and scale audio production, including text-to-speech, voice cloning and post-production. The goal is to realise the entire creative process with AI for campaigns, enabling faster, scalable and more personalised audio spots. RMS notes that the solution offers a favorable price-performance ratio and lowers barriers to testing audio advertising. Audiostack asserts its platform can complete end-to-end audio production in eight seconds. A test campaign with SunExpress Airlines in Germany during Black Week showcased AI-generated spots. Audiostack originated in the UK (founded 2019) and now serves Europe, while RMS operates in Germany and Austria with around 150 employees across five locations. The collaboration positions RMS as a key partner in bringing AI-driven audio creation to the German market.

Apply Now for OMR Festival 2023 Masterclasses!

OMR opened the application phase for Masterclasses, Guided Tours and Side Events for OMR Festival 2023. Applicants can apply from 12 April until 26 April 2023 and will be notified of allocations by email on 3 May. The festival runs 9–10 May 2023 at the Hamburg Messe and organisers expect about 70,000 visitors, over 800 speakers and more than 1,000 exhibitors. Program volume includes seven stages, over 240 Masterclasses (90 minutes each), more than 150 Guided Tours (45 minutes each) and over 100 Side Events. The two-step application requires buying an OMR23 ticket and linking it to a myOMR account, then selecting events in the timetable and applying via the organiser’s applicant tool. Each person may apply for up to six slots across the three formats and is advised to select at least three events to secure a guaranteed place; applicants must avoid scheduling overlaps.