SunExpress

The company operates as a leisure airline with a network concentrated on routes between Europe and Türkiye and other holiday destinations. It creates value by providing air transport capacity as scheduled and charter services and by tailoring its offer to leisure demand patterns and seasonal peaks. Distribution is multi-channel: direct (website, app), indirect (online travel agencies, GDS/agents), and B2B partnerships with tour operators, group organisers and other airlines.

Revenue is driven primarily by base air fares, segmented through tiered fare families that differentiate baggage, flexibility and service inclusions. Additional value and margin are created through ancillary services such as priority airport processing, bundled premium services, onboard catering and targeted membership benefits for specific leisure niches (e.g. golf travel). The airline also generates revenue via brokerage and partnership models where it markets and sells flights operated by third-party carriers, leveraging its brand, sales channels and customer base.

SunExpress is a Turkish leisure-focused airline jointly owned by Turkish Airlines and Lufthansa. It operates scheduled and charter passenger flights linking European airports with Türkiye and other holiday destinations, distributing seats via its website, mobile app, travel agencies, tour operators and partnership arrangements, and also brokering flights operated by partner airlines.

The company generates revenue from air fares and a broad set of ancillary products, including fare bundles, priority services, premium service bundles, inflight catering and a niche membership programme for golf travellers. Its customers are predominantly leisure passengers travelling between Europe and Türkiye, plus tour operators, group organisers and travel agents that buy seat blocks or charter capacity for packaged holidays and golf trips.