adidas vs Zalando

Roblox Brand Design Should Be Woven into Architecture: HOURS CCO

Maryna Semioshyna, co-founder and chief creative officer of HOURS, a studio specializing in immersive Roblox brand experiences for clients like Lancôme, adidas, and Barbie, discusses her design philosophy ahead of her role as a juror at The Drum Awards Festival. She argues that brand identity must be integrated into the architecture of virtual worlds rather than applied superficially. Semioshyna emphasizes the importance of authenticity over trend-chasing, the need for design, product, and marketing teams to collaborate from the start, and the growing significance of interactive, gameplay-driven design for reaching Gen Z and Gen Alpha. She also comments on AI's role in accelerating production while acknowledging its limitations in understanding empathy and emotional nuance, and predicts that future creative leaders will treat AI as a collaborator.

• Maryna Semioshyna is co-founder and chief creative officer of HOURS, a studio creating Roblox brand experiences for Lancôme, adidas, and Barbie.
• She is a juror for the design category at The Drum Awards Festival 2026.
• Semioshyna advocates for brand identity to be woven into virtual world architecture rather than applied as an overlay.

Runtastic Founders Launch AI Camera Fitness Coach App Zone5

Austrian startup Foxyfitness GmbH, led by Florian Gschwandtner and former Runtastic co-founders René Giretzlehner and Christian Kaar, launched Zone5, a new fitness app that uses smartphone cameras and AI to recognize exercises, count repetitions, and guide users through Zone 2 and Zone 5 training. The app is now available on the App Store and Google Play for an annual subscription of €49.99. Zone5 detects over 30 exercises, offers a 12-week adaptive training plan, and syncs with Apple Health. All processing is done on-device to protect privacy, and users can share time-lapse videos on social media. This launch follows Foxyfitness's earlier apps like '100 Push-Ups' and 'Worldkick'.

• Foxyfitness GmbH launched Zone5 app on September 10, 2026.
• Zone5 uses smartphone camera and AI to recognize over 30 exercises and count repetitions.
• The app offers Zone 2 and Zone 5 training intensities, with sessions lasting 5 to 30 minutes.

Zalandos Herbst/Winter 2026 Kampagne „Inner Voices“ verwandelt tägliche Stil-Dilemmas in eine filmische Erzählung

Zalando launches its Herbst/Winter 2026 campaign 'Inner Voices' featuring Lily Collins, transforming daily style dilemmas into a cinematic narrative. The campaign is highlighted as a major corporate announcement on the newsroom.

5 Startups from Zalando's Founder Network

The article profiles five startups that emerged from Zalando's network, highlighting Zalando as the fifth-largest founder factory in Europe. The startups include Gropyus (modular housing), Choco (AI food ordering), Holidu (vacation rental platform), Outfittery (personal styling), and Jina AI (search AI). It details recent funding rounds and an acquisition, showing the impact of Zalando's ecosystem.

• Zalando has spawned 54 startups, making it the fifth-largest founder factory in Europe.
• Gropyus raised €100 million in a Series C round in March 2026.
• Choco is a unicorn with investments from Atlantic Labs, G Squared, and Left Lane Capital.

Zalandos Herbst/Winter 2026 Kampagne „Inner Voices“ verwandelt tägliche Stil-Dilemmas in eine filmis…

Zalandos Herbst/Winter 2026 Kampagne „Inner Voices“ verwandelt tägliche Stil-Dilemmas in eine filmis…