Apostra
Agentic platform for cross-channel advertising discovery, negotiation and transactions.
Die verfügbaren Informationen unterscheiden sich je nach Unternehmen und Quelle.
Profil-Datensatz aktualisiert:
Unternehmensdaten
- Offizieller Name
- Scope3 PBC
- Einheitentyp
- COMPANY
- Gegründet
- 2022
- Hauptsitz
- United States
- Unternehmensgröße
- 10–49
- Marktrolle
- AdTech Vendor
- Offizielle Website
- apostra.com
Was Apostra macht
Apostra operates an advertising transaction infrastructure model. It supplies media sellers with storefront and agent capabilities to publish governed commercial opportunities, while enabling advertiser and agency buyer agents to send briefs, receive proposals and execute authorised media buys. Value is created by standardising cross-channel discovery and agent-to-agent transaction workflows without acting as a media-reselling intermediary or taking a percentage of seller revenue.
Einordnung und Abgrenzung
Apostra is an advertising transaction and agent-orchestration platform, not a DSP purchasing open-web inventory on a media-spend take-rate. It is the commercial rebrand of Scope3 PBC, not a separate carbon-accounting vendor.
Strategische Einordnung
KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.
Scope3 PBC trades as Apostra, a business-to-business advertising technology company founded in 2022. Its platform connects advertisers, agencies, media companies and authorised software agents to discover, plan, negotiate, transact and govern advertising buys across digital and traditional channels. Media sellers publish inventory, audiences, packages, prices, eligibility policies and approval rules through storefronts; buyer agents submit briefs, compare proposals and complete approved transactions through the Ad Context Protocol (AdCP). Apostra generates revenue primarily from usage-based fees for its hosted storefront agent, priced according to work performed. Inventory listing is free, sellers retain their media revenue, and the company does not take a share of media spend. Its paying customers are media companies using hosted storefront-agent capabilities and enterprises purchasing additional inventory access, integrations and operating capabilities under negotiated contracts.
Unternehmens-Newsbriefing
Briefing aktualisiert:
Scope3 wurde in Apostra umbenannt und hat den Schwerpunkt von einer CO2-Bilanzierungsplattform auf agentenbasierte Werbeinfrastruktur sowie das Ad Context Protocol (AdCP) verlagert. Unter der Leitung von Brian O'Kelley hat das Unternehmen innerhalb von drei Monaten Mediabudgets in Höhe von rund 1,2 Millionen US-Dollar abgewickelt und sich als KI-nativer Akteur im programmatischen Einkauf etabliert.
Geschäftsmodell und Monetarisierung
Apostra monetises hosted storefront-agent activity on a pay-as-you-go basis, with fees linked to work performed. Media companies can list inventory free of charge and connect existing ad servers or sales agents without platform commission. Enterprise agreements are negotiated directly and can include additional inventory sources, integrations and operational capabilities. The company explicitly does not take a cut of media revenue.
- Hosted storefront-agent activity
- Pay-per-use fees priced by work performed
- Enterprise platform agreements
- Negotiated software subscription and integration contracts
- Inventory listings
- Free seller onboarding
Produkte und Fähigkeiten
Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.
Produkte und Marktkategorien
Media Channel
Zuletzt erfasste Signale
Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.
AI Agents Increasingly Handle Ad Dollars
AI Agents · Erfasster Impact-Score: 4/5
The article discusses the growing but still experimental use of AI agents in advertising. Companies like Apostra, The Trade Desk, PubMatic, Magnite, and Kargo are developing agentic systems for media buying. Apostra has handled about $1.2 million in ad buys over three months, and Rouge Care reported a fivefold ROAS on CTV ads via PubMatic's AgenticOS. However, highly autonomous deployments represent less than 5% of marketing use cases in 2025. Protocols like AdCP, AAMP, and Amazon's MCP are emerging, but fragmentation risks interoperability. Responsibility for agent decisions remains unclear, and premium advertising remains relationship-driven.
- Apostra has handled automated media buys totaling about $1.2 million over the last three months.
- Rouge Care spent $25,000 on CTV ads and drove over $125,000 in attributable sales via PubMatic's AgenticOS.
Apostra Bets on Agentic Ad Layer
Agentic Advertising · Erfasster Impact-Score: 4/5
Scope3 has rebranded as Apostra, pivoting from its original carbon emissions calculator mission to focus on enabling agent-to-agent ad buying and selling. The company, led by adtech veteran Brian O'Kelley, has been building agentic advertising infrastructure since early 2025, including the Ad Context Protocol (AdCP) open standard and a platform that allows AI agents to negotiate and execute media buys. Apostra has already managed $1.2 million in media spend over the last three months, with clients in the U.S., U.K., France, Brazil, the Netherlands, and South Africa. The company faces competition from the IAB Tech Lab's AAMP 3.0 standard, which also aims to standardize agentic media buying. O'Kelley acknowledges the shift away from sustainability but argues AI is the biggest growth area. The article questions whether the industry needs such a neutral layer or if open standards suffice.
- Scope3 rebranded to Apostra, shifting focus from sustainability to agentic advertising.
- Apostra's platform manages $1.2 million in media spend over the last three months.
Unternehmensbeziehungen vertiefen
Fragen zu Apostra
What is Apostra?
Apostra is a B2B advertising platform that lets advertisers, agencies, media companies and authorised agents discover, negotiate and transact media opportunities across channels.
Who uses Apostra?
Advertisers, agencies, publishers, broadcasters, retailers, out-of-home operators, sponsorship sellers and software agents acting for media buyers or sellers use Apostra.
How does Apostra make money?
Apostra charges pay-as-you-go fees for hosted storefront-agent activity and negotiates enterprise agreements for additional capabilities, integrations and inventory access.
Quellen und Datenabdeckung
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