Addiscovery
Agentic infrastructure for buying and selling advertising across Europe.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Addiscovery Srl
- Entity type
- COMPANY
- Headquarters
- Italy
- Market role
- AdTech Vendor
- Official website
- addiscovery.ai
What Addiscovery does
Addiscovery operates a B2B AdTech platform that sits between advertising demand and publisher supply. It creates value by reducing manual campaign planning, RFP, insertion order, booking and reporting work for buyers, while giving publishers structured inventory packaging, demand access and pricing support. The company also extends its platform through APIs, SDKs and protocol infrastructure so third parties can build agentic advertising applications on top of its transaction layer.
Category differentiation
Addiscovery is not a foundational AI model provider or a generic marketing chatbot. It is an AdTech infrastructure company focused on campaign planning, booking, publisher monetisation and protocol-based advertising workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Addiscovery is an Italian AdTech company that provides agentic advertising infrastructure for planning, booking, executing and managing campaigns across European publishers. Its platform converts natural-language campaign briefs into media plans, automates negotiation and booking, returns delivery and pacing data, and embeds consent verification and governance controls. On the sell side, it converts publisher media kits into structured inventory catalogues accessible to AI buyers via the Ad Context Protocol. The company sells to brands, media agencies, publishers, ad operations teams and developers building advertising workflows. Its commercial model combines SaaS access to buying, sell-side, operations and developer tooling with transaction-linked monetisation tied to campaigns and inventory sold through the platform. Strategically, Addiscovery is building an orchestration layer between buyers, publishers and AI agents within a Europe-focused advertising market.
Business model & monetisation
The company monetises through a mixed model: software subscription or platform access fees for its buying, sell-side, operations and developer products; transaction-linked fees or take-rates on campaigns booked and inventory sold through the platform; and API or infrastructure monetisation tied to developer usage and ecosystem adoption. Revenue is B2B and tied to workflow automation, media execution and platform connectivity rather than consumer usage.
- Buying platform access
- Software Subscription
- Publisher monetisation and inventory tooling
- Software Subscription
- Campaign transaction fees
- Percentage Take-Rate
- Developer API and protocol access
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Addiscovery
What is Addiscovery?
Addiscovery is a B2B AdTech platform that turns natural-language briefs into planned, booked and managed advertising campaigns across European publishers.
Who uses Addiscovery?
Brands, media agencies, publishers, ad operations teams and adtech developers use Addiscovery to automate campaign planning, booking, reporting and inventory monetisation.
How does Addiscovery make money?
It makes money through platform access fees, workflow software revenue and transaction-linked fees on campaigns and inventory executed through the platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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