Webflow vs Wix

Clay's Kareem Amin Discusses Rise of GTM Engineer

Clay co-founder and CEO Kareem Amin will speak at TechCrunch Disrupt 2026 about the emergence of the 'GTM engineer' role. This new discipline uses AI, data, and automation to build repeatable revenue systems, replacing manual go-to-market processes. Clay coined the role in 2023 and reports about 100 GTM engineering job listings each month. The company has seen rapid growth, with ARR tripling to $100 million in a year, a $115 million Series D round at a $7.1 billion valuation, and a $1 million scholarship fund to train GTM engineers. Amin's session will explore how AI is transforming go-to-market strategies and what this means for company growth.

• Clay coined the GTM engineer role in 2023.
• Approximately 100 GTM engineering job listings appear each month.
• Clay tripled annual recurring revenue to $100 million in a year.

Webflow Promotes Sengar to CTO, Lim to Chief Engineering Officer

Webflow announced the promotions of Utkarsh Sengar to Chief Technology Officer and Jin Lim to Chief Engineering Officer. In their new roles, they will lead Webflow's technology strategy and engineering execution as the company scales Source by Webflow, the agentic platform launched at Webflow Conf 2026. Sengar, who joined in 2022, will oversee the platform's core capabilities, including infrastructure and reliability. Lim, who joined in 2024 via the Intellimize acquisition, will lead products for optimizing digital presence, such as analytics and enterprise governance. These appointments underscore Webflow's focus on AI-powered marketing technology.

• Utkarsh Sengar promoted to Chief Technology Officer at Webflow.
• Jin Lim promoted to Chief Engineering Officer at Webflow.
• Promotions announced on September 15, 2026.

What Happens When OpenAI Ships Your Roadmap? TechCrunch Disrupt 2026 Session

TechCrunch Disrupt 2026 will host a Builders Stage session titled 'What Happens When OpenAI Ships Your Roadmap?' on October 13–15 at Moscone West, San Francisco. The session features Michel Tricot (Airbyte CEO), Linda Tong (Webflow CEO), and Rob Toews (Radical Ventures partner). It addresses the strategic challenge AI startups face when foundation model companies like OpenAI, Anthropic, and Google introduce capabilities that can turn startups' differentiators into features. The discussion will explore how founders can build defensible companies through proprietary data, workflows, customer relationships, and trust. The session highlights the shift from competing with startups to competing with platform providers, impacting product strategy, fundraising, and valuations.

• TechCrunch Disrupt 2026 takes place October 13–15 at Moscone West in San Francisco.
• Session features Michel Tricot, CEO of Airbyte; Linda Tong, CEO of Webflow; and Rob Toews, partner at Radical Ventures.
• Airbyte has over 7,000 customers, including 18% of the Fortune 500.

Base44 Launches Base Code, Helping Teams Collaborate and Ship Faster

Base44, a Wix company, has launched Base Code, a new product aimed at helping teams collaborate and ship faster. This is the latest in a series of product launches and updates from Wix and its subsidiaries, including the integration of native Google Ads campaign management and the launch of Symphony by Wix.

Shopify launches Canvas AI site builder

Shopify has introduced Canvas, a new AI-powered site builder that lets merchants create and customize online stores through chat with its AI agent, Sidekick. Canvas renders changes in real time, showing the actual code and enabling full interactivity testing across screen sizes. It presents the store as a cohesive visual workspace, allowing merchants to view, edit, and develop pages without deep coding knowledge. Sidekick can directly access theme files, make coordinated changes, and validate its own work, having already handled over 25 million theme changes in H1 2026. Initially, Canvas lacks support for third-party themes, app blocks, and translations, and is desktop-only, but Shopify plans to expand its capabilities. The tool will roll out gradually, with the existing editor remaining for now, and aims to make e-commerce more accessible to non-coders.

• Shopify launched Canvas, an AI-powered site builder and design interface that lets merchants create stores via chat.
• Canvas uses Shopify's AI agent Sidekick to make real-time changes to the store's actual code and theme files.
• The initial version lacks third-party theme support, app blocks, translations, and is desktop-only.

Wix Investors Can Lead Securities Fraud Lawsuit by September 22

Rosen Law Firm and Robbins Geller Rudman & Dowd LLP remind investors who purchased Wix.com Ltd. (NASDAQ: WIX) securities between February 19, 2025 and May 12, 2026 of the September 22, 2026 lead plaintiff deadline in the class action lawsuit, Yappi v. Wix.com Ltd. The lawsuit alleges that Wix and certain executives made false or misleading statements about the competitiveness, performance, costs, and benefits of its AI products, including overstated commercial benefits and understated development and promotional costs. Events cited include the Q1 2025 earnings miss, the June 2025 acquisition of Base44, Q3 2025 earnings showing increased costs, analyst downgrades, and Q1 2026 earnings revealing business softness, causing significant stock declines. Investors with losses exceeding $100,000 may seek to lead the case.

• Lead plaintiff deadline is September 22, 2026.
• Class period: February 19, 2025 to May 12, 2026.
• Allegations include overstated AI product competitiveness and benefits, and understated development costs.