Viant vs Yahoo

When CTV Delivers an Ad, Who’s Actually Watching?

At the ADWEEK Exchange in Dallas, the second stop on a national roadshow from Viant and ADWEEK, speakers examined how to measure attention, what it reveals about creative, and how brands can use it to make smarter media decisions.

Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing

IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.

Attention Measurement Key for CTV Ads

At ADWEEK Exchange in Dallas, industry leaders discussed how attention data can improve Connected TV (CTV) advertising. TVision CEO Yan Liu showcased that attention, not just reach, drives conversions. Panelists from Zoom, AT&T, and St. Jude described using CTV for targeted storytelling, while Viant's Chris Vanderhook highlighted the acquisition of IRIS.TV for title-level content signals. The event concluded with advice to use attention data for real-time campaign optimization.

• ADWEEK Exchange in Dallas focused on attention data for CTV advertising.
• TVision CEO Yan Liu presented a study showing conversions rise with attention.
• Viant acquired IRIS.TV to provide title-level content signals for ad matching.

Former LinkedIn Chief Roslansky to Leave Microsoft

Microsoft executive Ryan Roslansky, who led LinkedIn for six years, will leave the company at the end of 2026. Satya Nadella announced the departure in a memo, praising Roslansky's contributions, particularly to the unified Copilot app. Roslansky cited the need to be in Redmond full-time for the next phase, conflicting with his Bay Area life. His departure follows other executive exits, including Phil Spencer and Rajesh Jha. During his tenure, LinkedIn's membership grew from 700 million to 1.3 billion. Dan Shapero has already been named LinkedIn's new CEO.

• Ryan Roslansky will leave Microsoft at the end of 2026.
• Roslansky led LinkedIn for six years, growing membership from 700 million to 1.3 billion.
• His departure follows other executive departures including Phil Spencer and Rajesh Jha.

Vespa.ai Achieves AWS AI Competency

Vespa.ai announced it has achieved the Amazon Web Services (AWS) AI Competency in the AI Software category. This designation recognizes Vespa as an AWS Partner that helps customers build, deploy, and operate large-scale AI applications on AWS. The Vespa AI Search Platform combines hybrid retrieval, advanced ranking, machine learning inference, and real-time serving in a single platform, reducing infrastructure complexity while providing low latency and scalability for production AI. Vespa is trusted by organizations including Perplexity, Spotify, and Yahoo, powering billions of queries and recommendations across industries such as information platforms, digital commerce, media and advertising, and life sciences. The recognition validates Vespa's expertise in building production AI search applications on AWS.

• Vespa.ai achieved the AWS AI Competency in the AI Software category.
• The designation recognizes Vespa as an AWS Partner for building and operating large-scale AI applications on AWS.
• Vespa AI Search Platform combines hybrid retrieval, advanced ranking, ML inference, and real-time serving.

Yahoo Finance Announces New Programming Lineup Featuring Live Daily Shows and Original Series

Yahoo Finance announced a new programming lineup featuring live daily shows and original series, including a new live daily show covering AI and technology with Deirdre Bosa.