VERSANT vs Vistar Media

VERSANT REACHES MULTI-YEAR DISTRIBUTION RENEWAL AGREEMENT WITH VERIZON

Versant Media announces a multi-year distribution renewal agreement with Verizon, as highlighted in the company news section.

House Intelligence Committee Warns of 'Black Swan' AI Risks

The U.S. House Permanent Select Committee on Intelligence has released a report warning that rapidly advancing 'frontier' large language models pose severe 'Black Swan' risks. The bipartisan document, authored by key representatives including Rick Crawford and Jim Himes, highlights fears that rogue actors or terrorists could exploit AI to bypass security safeguards, construct weapons of mass destruction, and plan devastating attacks. To counter these emerging threats, the committee urged U.S. spy agencies to accelerate their own secure, responsible adoption of advanced AI tools while maintaining human oversight, robust testing, and civil liberties protections.

• The House Permanent Select Committee on Intelligence urged U.S. spy agencies to prepare for unexpected 'Black Swan' AI risks.
• The report warned that frontier large language models make it significantly easier for terrorists and rogue actors to design bioweapons and orchestrate attacks.
• Bipartisan lawmakers Rick Crawford, Jim Himes, Elise Stefanik, and Josh Gottheimer authored the national security report.

Josh Brown Updates Trading Strategy for Winners Amphenol and Dell

Josh Brown and Sean Russo of Ritholtz Wealth Management have updated their risk management strategies for portfolio winners Amphenol Corp. (APH) and Dell Technologies (DELL). Amphenol recently reported its largest quarter in its 94-year history with Q2 record sales of $8.8 billion, driven by 63% organic growth in its IT datacom segment, and has approved a 2-for-1 stock split. Meanwhile, Dell Technologies continues to experience massive demand from the global AI build-out, reporting a 757% increase in AI-optimized server revenue to $16.1 billion and accumulating an AI order backlog of $51.3 billion. Brown and Russo outlined technical support zones, including the 50-day and 200-day moving averages, to guide traders and investors managing their existing positions ahead of Dell's upcoming earnings release.

• Amphenol reported record Q2 sales of $8.8 billion, representing a 55% overall increase and 30% organic growth.
• Amphenol's board approved a 2-for-1 stock split distributed on September 2, 2026.
• Dell Technologies registered Q1 FY27 revenue of $43.8 billion, with AI-optimized server revenue surging 757% to $16.1 billion.

Vistar Media's Kevin Smyth on Programmatic DOOH Challenges

In an interview with ExchangeWire, Kevin Smyth, Managing Director EMEA at Vistar Media, discusses the state of programmatic Digital Out-of-Home (DOOH). He identifies education as the biggest gap hindering adoption, emphasizing the need to educate advertisers and agencies on the benefits of automation, data-driven targeting, and measurability in DOOH. Smyth also highlights the growth of programmatic DOOH, the importance of measurement standards, and the potential of CTV convergence. He stresses that the industry must move beyond traditional OOH buying mindsets and embrace the programmatic ecosystem to unlock its full potential.

• Kevin Smyth, Managing Director EMEA at Vistar Media, was interviewed.
• Smyth states that education is the biggest gap in programmatic DOOH adoption.
• The interview was published on ExchangeWire on October 6, 2026.

T-Mobile Makes Mobile Data Exclusive to Vistar for DOOH Targeting

T-Mobile Advertising Solutions announced that its mobile data is now exclusively available for out-of-home (OOH) campaign targeting via Vistar Media, which T-Mobile acquired in January 2025. Advertisers can use Vistar to activate off-the-shelf and custom audiences built on T-Mobile's first-party data, including mobile location data and anonymized app usage data. This integration brings in-app targeting capabilities to DOOH. T-Mobile is also experimenting with agentic AI tools and self-serve solutions for audience building, and plans to offer DOOH measurement capabilities next year. The exclusive arrangement is partly driven by tightening regulations around location data, making it safer to share data only with its owned platform.

• T-Mobile Advertising Solutions announced exclusive availability of its mobile data for OOH targeting via Vistar Media.
• Vistar Media was acquired by T-Mobile in January 2025.
• The data includes mobile location data and anonymized app usage data of T-Mobile users.

DOOH Store Locator Position Study Shows Top and Bottom Perform

A study by Vistar Media, Omnicom Media, and Annalect examined the optimal placement of store locator information in dynamic DOOH creatives. Testing 7,200 participants in the Netherlands, the study found that placing the store locator at the top of the creative increased purchase intent by 20%, while bottom placement boosted visit intent by 9%. The middle position underperformed on both metrics. Category-specific results showed significant lifts for retailers and confectionery brands. The study also highlighted the importance of design elements like pin icons and contrast, and cautioned against prominent retailer branding that could reduce brand recall for advertisers.

• Vistar Media, Omnicom Media, and Annalect conducted a study with 7,200 participants in the Netherlands from February to April 2026.
• Top placement of store locator in DOOH creative increased purchase intent by 20%.
• Bottom placement increased visit intent by 9% across all categories.