UM Deutschland vs UNBOUND MEDIA

UM Deutschland erweitert Geschäftsführung: Felix Schneider wird Chief Strategy Officer

Die Mediaagentur UM Deutschland erweitert ihre Geschäftsführung und hat zum 1. August 2026 Felix Schneider zum Chief Strategy Officer (CSO) berufen. Mit der neu geschaffenen Position unterstreicht die Agentur ihr Commitment zu strategischer Exzellenz und nachhaltigen Growth Strategien für ihre Kunden.

UM Germany appoints Felix Schneider as Chief Strategy Officer

UM Germany, the media agency under Omnicom, has promoted Felix Schneider to Managing Director and Chief Strategy Officer (CSO), effective August 1, 2026. This new role is part of the agency's commitment to sustainable growth strategies for its clients. Schneider will co-lead UM Germany alongside CEO Stefanie Tannrath, focusing on enhancing client support in a media landscape increasingly shaped by data, AI, and automation. His responsibilities include global networking and strategic integration of new technologies and capabilities resulting from the Omnicom merger. Schneider, who joined UM in April 2023 as Managing Partner Strategy & Insights, brings over 20 years of experience in brand strategy, communications, and innovation. The announcement follows UM's successful defense of the arte media account, while recently losing the Lieferando pitch.

• Felix Schneider was appointed Managing Director and Chief Strategy Officer (CSO) of UM Germany, effective August 1, 2026.
• UM Germany is part of Omnicom, having been acquired nearly a year prior.
• Schneider will share leadership with CEO Stefanie Tannrath, doubling the management board.

Picnic launches family-focused media campaign

Dutch online supermarket Picnic has launched a multi-market advertising campaign to support its push for market leadership in Germany and a stated revenue target of €1 billion this year. The campaign — running in Germany, France and the Netherlands and starting regionally around 4 September (with later starts in some Bavarian regions) — centers on recipe content to address meal planning for young families. The media mix combines platform-specific short-form video on Meta, TikTok, Pinterest and YouTube, Connected TV placements (Disney+, Prime Video, Joyn, RTL+, Netflix), regional radio, programmatic DOOH (via a DSP), and a second test of podcast ads on Spotify. Creative work was produced in-house; Düsseldorf-based agency Unbound Media supports media buying for non-social channels. Picnic said it is active from Düsseldorf in over 250 German cities with 2,300 e-vans and set a reach objective of around 400 million contacts across channels; budget was not disclosed.

• Picnic aims to exceed €1 billion in revenue in Germany by the end of the year.
• The campaign runs in Germany, France and the Netherlands and mostly begins on September 4, running through the end of September (with later starts in some Bavarian regions).
• Campaign creative focuses on recipe content; target audience is primarily young families.

Unbound Media Wins Sachsenlotto Media Account

Düsseldorf-based agency Unbound Media (formerly Crossmedia) has been awarded the media account for Sachsenlotto (Sächsische Lotto GmbH) after a tender that began in autumn of the previous year. The assigned media volume is reported to be in the eight-figure range. The mandate covers media strategy and media planning for Sachsenlotto; the article notes Unbound Media will handle activities for products such as Eurojackpot. The decision was published by Horizont on 19 August 2026.

• Unbound Media (formerly Crossmedia) won the media account for Sachsenlotto.
• The media volume for the account is reported to be in the eight-figure range.
• The tender process began in autumn of the previous year and a decision was made in August 2026.