TOWO

B2B SaaS Provider · vs · B2C Consumer App / Platform

Toast vs Wonder

Structured technology and market comparison · 2026

Direct Feature Comparison

Toast · vs · Wonder
Market Cluster / Sector
ToastB2B SaaS Provider
WonderB2C Consumer App / Platform
Platform Focus
Toast

Restaurant software, payments and operations platform for hospitality businesses.

Wonder

Food ordering platform combining delivery, subscriptions and workplace meal programmes.

Company Size
Toast>5,000 employees
Wonder>5,000 employees
Headquarters
ToastUS
WonderUnknown
Year Founded
Toast2012
Wonder2018

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Comparison Analysis

What is the main difference between Toast and Wonder?

When comparing Toast and Wonder, both platforms operate within the B2B SaaS Provider and B2C Consumer App / Platform ecosystem. Toast is positioned as Restaurant software, payments and operations platform for hospitality businesses, whereas Wonder focuses on Food ordering platform combining delivery, subscriptions and workplace meal programmes. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Toast and Wonder?

When evaluating Toast and Wonder, enterprise buyers also consider other platforms in B2B SaaS Provider and B2C Consumer App / Platform. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Toast and Wonder compare?

Toast is headquartered in US (founded in 2012) with >5,000 employees. Wonder is based in Unknown (founded in 2018) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Toast vs Wonder

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

TO

Toast

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Toast (2026-10-01)

    On September 28, 2026, Jonathan Vassil informed Toast, Inc. of his decision to step down as Chief Revenue Officer, effective December 31, 2026. The departure is attributed to his planned retirement and does not stem from any disagreement regarding company management, operations, policies, or practices. To support an orderly operational handover, Mr. Vassil will transition to a non-executive employee role following the effective date, remaining with Toast through April 2, 2027.

    • Chief Revenue Officer Jonathan Vassil notified Toast, Inc. on September 28, 2026, of his decision to step down effective December 31, 2026.
    • Mr. Vassil will transition to a non-executive employee role from January 1, 2027, through April 2, 2027, to facilitate leadership transition.
    • The departure is due to planned retirement and involves no disagreement with company management, policies, or practices.
  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Toast (2026-08-05)

    Toast, Inc. reported strong financial results for the second quarter ended June 30, 2026, with total revenue increasing 23% year-over-year to $1.91 billion, up from $1.55 billion in Q2 2025. Growth was driven by broad-based platform expansion, with Subscription Services revenue climbing 28% to $290 million and Financial Technology Solutions revenue rising 23% to $1.57 billion. GAAP net income expanded substantially to $154 million ($0.26 diluted EPS), nearly doubling from $80 million ($0.13 diluted EPS) in the prior-year period, while Adjusted EBITDA reached $221 million. Operationally, the platform reached approximately 180,000 live locations (up 22% YoY), driving $60.7 billion in quarterly Gross Payment Volume (GPV) and Annualized Recurring Run-Rate (ARR) of $2.41 billion (up 25% YoY). Despite ongoing regulatory discussions following a draft complaint from the FTC regarding marketing and customer-service practices, Toast maintained a strong balance sheet with $1.71 billion in cash, cash equivalents, and marketable securities, alongside active capital return via $486 million in share repurchases year-to-date.

    • Q2 2026 total revenue reached $1,908 million (+23% YoY), driving net income of $154 million compared to $80 million in Q2 2025.
    • Gross Payment Volume (GPV) grew 22% YoY to $60.7 billion for the quarter, while Annualized Recurring Run-Rate (ARR) expanded 25% YoY to $2,409 million across ~180,000 live locations.
    • Repurchased $486 million of Class A common stock in the first six months of 2026 under the expanded share buyback authorization, with $100 million in remaining capacity.
  • ·https://martechseries.com/feed/Digital Out-of-Home (DOOH)

    NoviSign Integrates with Toast for Automated Menu Boards

    NoviSign Digital Signage has launched an integration with Toast that connects Toast POS menu data directly to NoviSign digital menu boards. The integration automatically synchronizes items, prices, descriptions, categories, and availability from Toast to NoviSign displays, so updates made in the POS are reflected on screens without manual re-entry. The feature targets independent restaurants, cafés, bars, quick-service restaurants, franchises, and multi-location groups, and enables operators to customize layouts, schedule content, and maintain consistent branding across locations. Gil Matzliah, CEO of NoviSign, is quoted describing the benefits for restaurants.

    • NoviSign Digital Signage launched an integration with Toast to connect Toast POS menu data to NoviSign digital menu boards.
    • The integration automatically synchronizes menu items, prices, descriptions, categories, and product availability from Toast to NoviSign displays.
    • Updates published in Toast are automatically reflected across connected NoviSign screens, removing the need for duplicate manual updates.
WO

Wonder

Recent Signals

  • ·techcrunchInfrastructure

    DoorDash Invests $425M in Wonder for Campus Dining

    DoorDash is investing $425 million in Marc Lore's food tech company Wonder, acquiring its Grubhub Campus Dining business for $300 million and adding $125 million to Wonder's Series D round. The partnership aims to expand Wonder's campus dining to stadiums and hotels, while Wonder continues building its food empire with 157 locations and plans for Texas in 2027. Wonder's long-term goal is an autonomous food system for personalized meal production.

    • DoorDash acquires Wonder's Grubhub Campus Dining for $300 million.
    • DoorDash adds $125 million to Wonder's $650 million Series D round.
    • Wonder's series D round valued at $9 billion pre-money.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Toast and Wonder share across the market ecosystem.