MarTech Vendor · vs · B2B SaaS Provider

THZO

Thryv vs Zoho

Structured technology and market comparison · 2026

Direct Feature Comparison

Thryv · vs · Zoho
Primary Market / Role
ThryvMarTech Vendor
ZohoB2B SaaS Provider
Platform Focus
Thryv

SMB software platform combining CRM, marketing, scheduling and payments.

Zoho

Private business software suite for CRM, marketing, finance and operations.

Company Size
Thryv1,001–5,000 employees
Zoho>5,000 employees
Headquarters
ThryvUS
ZohoIN
Year Founded
Thryv1986
Zoho1996

Analyze all overlapping signals and tech stacks for Thryv and Zoho

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

Compare free in ExplorerFree forever · No credit card · 1-click via Google/LinkedIn

Comparison Analysis

What is the main difference between Thryv and Zoho?

When comparing Thryv and Zoho, both platforms operate within the Marketing Automation Platform, Email & Newsletter, and B2B SaaS Provider ecosystem. Thryv is positioned as SMB software platform combining CRM, marketing, scheduling and payments, whereas Zoho focuses on Private business software suite for CRM, marketing, finance and operations. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Thryv and Zoho?

When evaluating Thryv and Zoho, enterprise buyers also consider other platforms in Marketing Automation Platform, Email & Newsletter, and B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Thryv vs Zoho

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

TH

Thryv

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Thryv (2026-09-14)

    On September 12, 2026, Thryv Holdings, Inc. entered into an Asset Purchase Agreement to divest its legacy directory operations to Coldwater YP, LLC, an affiliate of Carolwood, L.P., for $142 million in cash, subject to customary adjustments. The transaction encompasses the Yellow and White Pages print directories and their associated digital editions across the United States, Australia, and New Zealand, as well as Australia White Pages. This divestiture marks a major strategic milestone, allowing Thryv to shed its legacy marketing services footprint and fully transition into a pure-play SMB SaaS and software business.

    • Entered into an Asset Purchase Agreement on September 12, 2026, to sell legacy directory assets for $142 million in cash.
    • Divested assets include Yellow and White Pages print directories, digital directory editions in the US, Australia, and New Zealand, and Australia White Pages.
    • The purchaser is Coldwater YP, LLC, an affiliate of Carolwood, L.P., subject to customary closing conditions and adjustments.
  • ·https://martechseries.com/feed/Enterprise Resource Planning & HR

    Thryv Joins 2026 Top 100 Most Loved Workplaces

    Thryv Holdings, Inc., an AI-enabled small business marketing platform provider, was named to the Best Practice Institute’s 2026 Top 100 Global Most Loved Workplaces list. This is Thryv’s third consecutive year on the list; the company rose from #66 in 2025 to #53 in 2026. The ranking is based on BPI’s Love of Workplace Index®, which draws data from more than two million employees worldwide and evaluates employee sentiment across factors such as career advancement, values alignment, respect, collaboration, diversity and leadership. Thryv leadership highlighted the company’s remote-first culture and international teams across the U.S., Australia, Canada, the Dominican Republic and New Zealand. The article was published July 15, 2026.

    • Thryv Holdings, Inc. earned a spot on the 2026 Top 100 Global Most Loved Workplaces list from the Best Practice Institute.
    • This is Thryv’s third consecutive year on the Best Practice Institute list.
    • Thryv improved its ranking from #66 in 2025 to #53 in 2026.
  • ·Thryv

    AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively

    Thryv announces new research on AI adoption among small businesses, highlighting the need for training.

ZO

Zoho

Recent Signals

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Thryv and Zoho share across the market ecosystem.