Thryv vs Thumbtack

8-K Financial Filing Analysis for Thryv (2026-09-14)

On September 12, 2026, Thryv Holdings, Inc. entered into an Asset Purchase Agreement to divest its legacy directory operations to Coldwater YP, LLC, an affiliate of Carolwood, L.P., for $142 million in cash, subject to customary adjustments. The transaction encompasses the Yellow and White Pages print directories and their associated digital editions across the United States, Australia, and New Zealand, as well as Australia White Pages. This divestiture marks a major strategic milestone, allowing Thryv to shed its legacy marketing services footprint and fully transition into a pure-play SMB SaaS and software business.

• Entered into an Asset Purchase Agreement on September 12, 2026, to sell legacy directory assets for $142 million in cash.
• Divested assets include Yellow and White Pages print directories, digital directory editions in the US, Australia, and New Zealand, and Australia White Pages.
• The purchaser is Coldwater YP, LLC, an affiliate of Carolwood, L.P., subject to customary closing conditions and adjustments.

Thryv Joins 2026 Top 100 Most Loved Workplaces

Thryv Holdings, Inc., an AI-enabled small business marketing platform provider, was named to the Best Practice Institute’s 2026 Top 100 Global Most Loved Workplaces list. This is Thryv’s third consecutive year on the list; the company rose from #66 in 2025 to #53 in 2026. The ranking is based on BPI’s Love of Workplace Index®, which draws data from more than two million employees worldwide and evaluates employee sentiment across factors such as career advancement, values alignment, respect, collaboration, diversity and leadership. Thryv leadership highlighted the company’s remote-first culture and international teams across the U.S., Australia, Canada, the Dominican Republic and New Zealand. The article was published July 15, 2026.

• Thryv Holdings, Inc. earned a spot on the 2026 Top 100 Global Most Loved Workplaces list from the Best Practice Institute.
• This is Thryv’s third consecutive year on the Best Practice Institute list.
• Thryv improved its ranking from #66 in 2025 to #53 in 2026.

AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively

Thryv announces new research on AI adoption among small businesses, highlighting the need for training.

Scorpion Summit Aims at AI-Powered Home Services Marketing

Scorpion, a provider of digital marketing solutions for local businesses, hosted the Home Services Growth Summit on September 1, 2026. The virtual event brought together OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group to discuss the shift to AI-powered search and advertising. Sessions covered topics like ChatGPT Ads, AI's impact on local search visibility, short-form video marketing, and reporting. Scorpion's CRO Jamie Adams emphasized that homeowners are searching differently and that contractors need to adapt to remain visible. The summit aimed to provide direct insights from these platforms without sales pitches, helping home services businesses navigate the evolving advertising landscape.

• Scorpion hosted the Home Services Growth Summit on September 1, 2026.
• The summit featured speakers from OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group.
• Sessions covered ChatGPT Ads, AI-powered search, short-form video, and marketing reporting.