The Hershey Company vs The Kraft Heinz Company

The Hershey Company Names Dave Hulays Chief Financial Officer

The Hershey Company announced the appointment of Dave Hulays as Chief Financial Officer, effective September 2, 2026. This executive leadership change is a significant corporate announcement.

Hershey's Taps Katseye for Gen Z Candy Launch

Hershey's is partnering with K-pop girl group Katseye to launch its new Creme Bars, available in Affogato and Salted Caramel flavors. The campaign, which features Katseye performing their song 'Pinky Up' on a crowded subway, aims to position the candy as the season's must-have item for Gen Z. Katrina Vatter, senior brand manager at The Hershey Company, said the goal is to make the product 'the it item that everybody's going to be talking about.' The Creme Bars are Hershey's biggest product launch this year and will hit shelves this fall. The partnership marks a continued effort by Hershey's to reach younger consumers through pop culture and celebrity endorsements, leveraging Katseye's established Gen Z appeal to drive buzz and engagement.

• Hershey's is launching new Creme Bars in Affogato and Salted Caramel flavors.
• The campaign features a partnership with girl group Katseye.
• The ad shows Katseye performing 'Pinky Up' on a crowded subway.

Reese’s Oreo Celebrates Anniversary with Lindsay Lohan Ad

Hershey is marking the one-year anniversary of Reese’s Oreo — the peanut-butter-and-cookie collaboration — with a nostalgic campaign starring Lindsay Lohan and Amy Sedaris. The spot, created in partnership with Juxtapose Studio, is directed by Patricia Arquette in her commercial directing debut and positions Lohan as a “twin whisperer” nodding to The Parent Trap. Reese’s Oreo has generated over $188 million in sales since launch and has been made a permanent part of the Reese’s portfolio. The campaign emphasizes celebrity-led creative and social-first measurement, according to The Hershey Company and Juxtapose Studio executives.

• Reese’s Oreo has generated over $188 million in sales since launch.
• Hershey is marking the one-year anniversary of Reese’s Oreo with a new campaign starring Lindsay Lohan and Amy Sedaris.
• The spot is directed by actress Patricia Arquette in her commercial directing debut and was created in partnership with Juxtapose Studio.

8-K Financial Filing Analysis for The Kraft Heinz Company (2026-08-26)

The Kraft Heinz Company announced that it will voluntarily transfer the listing of its common stock from The Nasdaq Global Select Market to the New York Stock Exchange (NYSE). The listing transfer is scheduled to take effect following market close on September 11, 2026, with trading on the NYSE expected to commence at market open on September 14, 2026. The company's common stock will retain its existing ticker symbol 'KHC' on the new exchange, while its outstanding Senior Notes due in 2029, 2031, 2033, and 2034 will continue to be listed on Nasdaq.

• The Kraft Heinz Company is transferring its common stock listing from The Nasdaq Global Select Market to the New York Stock Exchange (NYSE).
• Trading on the NYSE will commence at market open on September 14, 2026, retaining the ticker symbol 'KHC' following transition completion after market close on September 11, 2026.
• Outstanding Senior Notes due in 2029, 2031, 2033, and 2034 will not transfer and will remain listed on The Nasdaq Stock Market LLC.

Kraft Heinz CMO: Joy Improves Marketing

Adweek’s Marketing Vanguard series at Cannes Lions 2026 features an interview between host Jenny Rooney and Todd Kaplan, chief marketing officer, North America at The Kraft Heinz Company. Kaplan argues that marketing should be fun, and that joy, looseness and cultural fluency produce stronger creative work as paid media becomes easier to ignore. The vidcast—recorded live at Cannes and presented in partnership with Edelman—also covers Kraft Heinz’s portfolio marketing across more than 70 brands, the company’s Cannes-recognized creative work (including Heinz’s Grand Prix-winning “Looks Familiar”), and Kaplan’s prior role as Pepsi’s CMO.

• Todd Kaplan is chief marketing officer, North America at The Kraft Heinz Company.
• Kaplan leads marketing across a $25 billion food and beverage portfolio spanning more than 70 brands and 50 categories at Kraft Heinz.
• The vidcast episode was recorded live during Cannes Lions 2026 and presented in partnership with Edelman.