The Atlantic vs Vox Media

The Atlantic launches daily trivia game Rabbithole

The Atlantic this week launched Rabbithole, a daily seven-question trivia game hand-crafted by senior editor Drew Goins. Rather than automating question generation with AI, Goins reads Atlantic articles and other sources each morning to compose and refine a daily set of questions intended to drive habit-forming engagement and send players back to the original articles. A cross-functional product, engineering and design team built the game from Goins’ storyboard. The publisher is experimenting with access models (free, registration wall, or limited free play), a leaderboard, and a Rabbithole activation at The Atlantic Festival. The initiative ties into The Atlantic’s broader audience and subscription strategy, including its March launch of a Discussions product that increased subscriber time on page by 40%, according to the publisher.

• The Atlantic launched Rabbithole, a daily trivia game.
• Drew Goins, a senior editor at The Atlantic, composes seven handcrafted questions each day.
• Product, engineering and design teams spent months building Rabbithole from Goins’ storyboard.

Derek Thompson on the 'Antisocial Century'

This is a transcript of an interview with journalist and author Derek Thompson about his thesis that contemporary society is entering an "antisocial century": people increasingly choose solitude because digital entertainment is cheap and the physical world is relatively expensive. Thompson traces long-term declines in socializing, dating, marriage and childbirth, cites research linking social connection to happiness and longevity, and discusses economic and regulatory drivers (cost disease, housing supply) that push people indoors. He describes young men as "monks in the casino"—socially withdrawn but taking risky online bets—and argues for public awareness, infrastructure investment, and individual social practice (leave your room, make friends, be interested) as partial remedies. The conversation also touches on moderation vs. optimization in health, generational politics (rise of socialist-leaning cohorts), and the creator-economy shift toward platforms like Substack.

• Derek Thompson wrote a cover story called "The Antisocial Century" for The Atlantic about a year and a half before this interview.
• According to discussion in the interview (citing time-use research), Americans under 25 spend about 70% less time at parties than 26 years earlier.
• Thompson says he previously had a show on CNN Plus which was canceled and later focused on podcasting and Substack.

Global Marketing Influencer Seth Matlins and Vox Media Announce The Create or Destroy Sessions

Inaugural business and growth leaders summit takes place October 26-28 in Napa Valley.

'How I Built This' Partners with Vox Media for Ambitious New Chapter

Creator and host Guy Raz acquires full ownership of the iconic entrepreneurship franchise and partners with Vox Media to lead expansion into video, live events, and more.

Vox Media Announces New Podcast Launches and Live Tours

Vox Media's news page has been updated with several new press releases, including the launch of the Criminal live show 'Don't Worry' across 13 cities, the second annual Pivot national tour, the new 'Happy Hour With Ina Garten' weekly show, and the 'Monday Music Club' podcast with Will Anderson.