Stellantis vs Volkswagen Group

Stellantis selects Amperity for customer data platform

Amperity, a customer data platform (CDP), announced that automaker Stellantis has selected it to support its customer data transformation and deliver personalized experiences across its brands and touchpoints. Amperity will enable Stellantis to recognize customers across brands, households, and vehicles, building a foundation for cross-brand engagement, after-sales, loyalty, and personalized messaging. In a proof of concept, Amperity ingested millions of records in minutes and created a unified Customer 360 for complex automotive data in less than three days, demonstrating real-time support for consumer journey use cases. The open, composable architecture allows integration with Stellantis's existing data ecosystem, reducing silos and maximizing investments.

• Stellantis selected Amperity as its customer data platform.
• Amperity will enable customer recognition across brands, households, and vehicles.
• Proof of concept: Amperity ingested millions of records in minutes and built a Customer 360 in under three days.

Stellantis to Unveil New Mobility Vision with Nine Concept Cars, October 12-18 at Paris Motor Show

Stellantis announces it will unveil a new mobility vision with nine concept cars at the Paris Motor Show from October 12-18, 2026.

Stellantis Appoints Stephanie Hartgrove Chief Communications Officer; Names Clara Ingen-Housz to Lead Public Policy & Regulatory Strategy, International Trade

Stellantis announced two senior leadership appointments on August 31, 2026: Stephanie Hartgrove as Chief Communications Officer and Clara Ingen-Housz to lead Public Policy & Regulatory Strategy and International Trade. A separate announcement names Arnaud Belloni CEO of FIAT, Abarth and Lancia and Chief Marketing Officer for Europe, with Olivier François becoming Company Strategic Advisor.

Rivian expands VW joint venture with AI assistant

Rivian is expanding its joint venture with Volkswagen Group to include licensing elements of its AI voice assistant technology, according to its third-quarter investor presentation. The $5.8 billion joint venture, established in 2024, will now incorporate Rivian's in-house AI assistant, which recently rolled out to Rivian vehicles. Financial terms of the licensing agreement were not disclosed, and it is unclear which VW vehicles will use the technology, though the low-cost ID EVERY1 hatchback is a potential candidate. The expansion highlights the extensibility of Rivian's platform and its focus on vertical integration. The AI assistant, developed over two years, allows drivers to control vehicle functions via natural language and is part of Rivian's broader strategy to differentiate through software. This move strengthens the partnership between the two automakers in the competitive EV market.

• Rivian is licensing elements of its AI voice assistant technology to Volkswagen Group as part of their joint venture.
• The joint venture was initially valued at $5 billion and increased to $5.8 billion in 2024.
• The AI assistant rolled out to Rivian's R1S and R1T in May 2026, and to the R2 in October 2026.

GM bets on compute and AI to compete with Chinese automakers

General Motors unveiled its fourth-generation EV platform, prioritizing software and centralized computing over traditional automotive metrics. The new Central Compute Unit (CCU) is 40 times more powerful than current systems, reduces wiring by 30%, and will debut in the 2028 Cadillac Escalade IQ, also enabling a new autonomous highway driving feature. GM aims to halve its development cycle to match Chinese automakers' speed, leveraging enterprise AI tools and virtual design to accelerate innovation. The company highlights a $5.8 billion joint venture between Volkswagen and Rivian as an example of industry struggles, while GM continues its own capital-intensive software investment.

• GM announced its fourth-generation EV platform on October 21, 2026.
• The Central Compute Unit (CCU) is 40 times more powerful than existing systems.
• The new architecture reduces wiring by 30%.

Rivian's CEO expands vision beyond EV maker

Rivian's CEO RJ Scaringe outlined an ambitious strategy to transform the company from a pure EV maker into a technology supplier. Rivian is developing its own AI models for an in-vehicle assistant, building an end-to-end automated driving stack for passenger vehicles and future robotaxis in partnership with Uber, and creating custom silicon with Arm and TSMC. The company has a $5.8 billion joint technology venture with VW Group and recently spun out startups Also (micromobility) and Mind Robotics (industrial robotics), with Rivian owning 31% of the latter. Scaringe mentioned plans to expand the VW joint venture to cover AI and autonomy and to license Rivian's tech to other brands. The article also covers mobility deals including Bedrock Robotics raising $600M, Dot Ai acquiring Envoy Technologies, and PlusAI's SPAC merger filing.

• Rivian is developing its own AI models for an in-vehicle assistant and building automated driving stack with Uber.
• Rivian has a $5.8 billion joint technology venture with VW Group.
• Rivian spun out startups Also (micromobility) and Mind Robotics (31% owned by Rivian).