Squarespace vs Mailchimp

Introducing SMS Campaigns: The Marketing Channel Your Customers Won’t Ignore

Squarespace announces the launch of SMS Campaigns, a new marketing channel integrated into its platform, allowing users to reach customers via text messaging.

August 2026 Product Updates

August 2026 Product Updates by Squarespace

Websites Are Boring — Embrace a Bifurcated Web

The author argues that widespread use of templates (Shopify, Squarespace, Webflow) and optimisation-for-conversion has homogenised websites, eroding brand distinctiveness. With the rise of AI, agents, and agentic commerce, discovery is shifting toward machine-driven flows that risk reducing websites to backend databases. The piece proposes a bifurcated web: a ‘Silent Web’ of machine-readable feeds for agents and a separate ‘Experiential Web’ focused on rich, human-first brand experiences powered by creative use of AI. The article cites industry projections for large economic impact from agentic commerce and multiple survey statistics showing consumer trust and adoption of AI shopping tools.

• The article states the rise of Shopify, Squarespace, and Webflow templates has produced mass homogenisation of websites.
• A McKinsey projection cited in the piece estimates agentic commerce could generate $1 trillion in the US B2C retail market by 2030 and $3–5 trillion globally.
• The article cites that 58% of Gen Z and millennials trust an AI agent to compare prices and recommend options.

Intuit Faces Securities Fraud Lawsuit

Rosen Law Firm reminds Intuit Inc. investors of the September 8, 2026 deadline to become lead plaintiff in a securities class action lawsuit. The lawsuit alleges that Intuit made misleading statements about its growth prospects and the performance of Mailchimp, its email marketing platform. Specifically, the complaint claims that Intuit concealed competitive pressures from generative AI and that Mailchimp was not achieving the turnaround to double-digit growth as touted. The class period spans February 25, 2025 to June 1, 2026. Investors who purchased Intuit securities during this period may be eligible for compensation. The deadline to move the court to serve as lead plaintiff is September 8, 2026. The lawsuit is ongoing and no class has been certified yet.

• Rosen Law Firm filed a securities fraud class action against Intuit Inc.
• The class period is between February 25, 2025, and June 1, 2026.
• The deadline to apply for lead plaintiff is September 8, 2026.

Fixing 550 SPF Check Failed Error

This technical guide explains the 550 SPF Check Failed error — a rejection by a receiving mail server when a sender's domain fails SPF (Sender Policy Framework) validation as defined by RFC 7208. It lists common causes (missing or malformed SPF TXT records, incomplete sender lists, exceeding the 10-DNS-lookup limit, or strict DMARC policies) and provides a five-step troubleshooting workflow: verify SPF existence and syntax, include all sending sources, check DNS lookup limits, review DMARC policy, and test/monitor after changes. The article includes example SPF records, best practices (start with ~all, combine SPF with DKIM and DMARC, maintain DNS hygiene), and recommends using SPF/DMARC reporting and external checkers to validate changes and monitor deliverability.

• The 550 SPF Check Failed error occurs when a receiving mail server rejects an incoming email because the sender's domain failed SPF validation.
• SPF is defined in RFC 7208 and requires a domain TXT record that starts with 'v=spf1' to list authorized sending mechanisms.
• Common causes of SPF failures include missing SPF records, incorrect SPF syntax, incomplete sending sources, and exceeding the SPF 10 DNS lookup limit.

Tone-of-voice guides unfit for the AI era

Dan Ramirez argues that traditional tone-of-voice guides — static documentation built for human-paced marketing — are inadequate as AI accelerates content production across channels. He proposes 'Brand Language Architecture': a governable, structured system that encodes brand meaning, rules and accountability so AI and tools can reliably produce on-brand language. Ramirez warns that tooling vendors (he cites Adobe's Brand Intelligence and Brivvy) are racing to enforce brand voice but often assume a formally defined source of brand language; without that, brands risk drift or vendor lock-in. He offers five diagnostic tests (departure, five-people, catch-after, prompt, accountability) to assess readiness and urges organisations to build owned language systems before tools do it for them. Ramirez is founder of Rule of Three, a practice that builds governed language systems for large organisations.

• Dan Ramirez says existing tone-of-voice guides are documentation built for human-speed marketing and are inadequate for AI-scale content production.
• He proposes 'Brand Language Architecture' to turn brand language into governable infrastructure with defined knowledge, meaning and rules.
• Adobe launched Brand Intelligence in April, positioned as a move beyond static brand guidelines.