Squarespace vs Strapi

Introducing SMS Campaigns: The Marketing Channel Your Customers Won’t Ignore

Squarespace announces the launch of SMS Campaigns, a new marketing channel integrated into its platform, allowing users to reach customers via text messaging.

August 2026 Product Updates

August 2026 Product Updates by Squarespace

Websites Are Boring — Embrace a Bifurcated Web

The author argues that widespread use of templates (Shopify, Squarespace, Webflow) and optimisation-for-conversion has homogenised websites, eroding brand distinctiveness. With the rise of AI, agents, and agentic commerce, discovery is shifting toward machine-driven flows that risk reducing websites to backend databases. The piece proposes a bifurcated web: a ‘Silent Web’ of machine-readable feeds for agents and a separate ‘Experiential Web’ focused on rich, human-first brand experiences powered by creative use of AI. The article cites industry projections for large economic impact from agentic commerce and multiple survey statistics showing consumer trust and adoption of AI shopping tools.

• The article states the rise of Shopify, Squarespace, and Webflow templates has produced mass homogenisation of websites.
• A McKinsey projection cited in the piece estimates agentic commerce could generate $1 trillion in the US B2C retail market by 2030 and $3–5 trillion globally.
• The article cites that 58% of Gen Z and millennials trust an AI agent to compare prices and recommend options.

Fimo Launches Autonomous Websites, Making AI Code Editable and Self-Improving

Fimo, an AI CMS built by the team behind Strapi, has launched. The platform converts AI-generated code from tools like Claude Code or Codex into self-optimizing autonomous websites. Fimo's agents work around the clock to publish SEO content, build internal links, fix schema issues, translate content, refresh stale content, and flag performance issues. Updates are managed through review processes and custom workflows, ensuring human oversight. Fimo integrates with any AI coding tool and frontend framework, acting as a transparent layer over existing development workflows. The platform aims to help websites grow themselves, citing a study showing the importance of content freshness for AI citations.

• Fimo, an AI CMS, has been launched by the team behind Strapi.
• The platform works with AI-generated code from tools like Claude Code and Codex.
• Fimo's agents automate SEO, content translation, and content refreshing.

Retry-Safe Strapi Webhook Receiver Tutorial

A technical tutorial showing how to build a retry-safe webhook receiver for Strapi using Node/Express. The guide demonstrates authenticating webhooks with a shared secret header, deriving a stable idempotency key from event data (event, model, entry id, updatedAt) using SHA-256, acknowledging Strapi immediately (202) and processing asynchronously with exponential backoff and up to four attempts, and recording permanently failed events into a dead_letters table. The example uses better-sqlite3/SQLite for a single-instance demo and recommends Postgres/Redis and cleanup/ replay strategies for production.

• The article provides a runnable Express-based webhook receiver example for Strapi that implements idempotency keys, exponential backoff retries, and a dead-letter table.
• Idempotency keys are derived from the combination of event, model, entry.id, and entry.updatedAt and hashed with SHA-256.
• The example acknowledges Strapi immediately with HTTP 202 after durably recording the idempotency key, then retries downstream sync up to MAX_ATTEMPTS (4) with exponential backoff before inserting failures into dead_letters.