Sony vs TSUBURAYA FIELDS HOLDINGS

New Bill Would Let Gamers Resell Digital Games and Keep Playing After Shutdowns

Congressman Ritchie Torres (D-NY) has proposed the 'Power To The Players Act', which would direct the Federal Trade Commission (FTC) to establish rules protecting consumers' rights to own, resell, and continue accessing digital video games they purchase. The legislation aims to give buyers ownership rather than a license, enable resale or transfer of digital games, and mandate offline modes before servers shut down. The announcement cites NBA 2K25 as an example, which will be delisted in October 2026 and its servers shut down in December 2026. The bill has not yet been introduced formally, and no bill number or full text is available. The proposal addresses growing concerns about long-term access to digital purchases, echoing similar issues with digital movies and TV shows.

• Congressman Ritchie Torres (D-NY) announced the 'Power To The Players Act' on 2026-10-18
• The bill would direct the FTC to establish rules for digital game ownership, resale, and offline access
• NBA 2K25 cited as example: delisted from stores on October 30, 2026; servers shut down on December 31, 2026

Elite Media CEO Breaks Agency Rules

In a fireside chat at ADWEEK House, Elite Media founder and CEO Chris Crawford discussed his unconventional agency philosophy. He talked about starting his agency in a Harlem apartment, focusing on deep client relationships rather than constant new business, and creating his own opportunities, such as when he sold the Stomp the Yard platform to Sony. Crawford highlighted his community-focused approach, including giving $3,000 self-care grants to 50 educators instead of attending Cannes, and his refusal to work with tobacco, alcohol, gambling, or predatory lending companies. His actions demonstrate a belief in defining success on one's own terms.

• Elite Media founder Chris Crawford sold the Stomp the Yard platform to Sony.
• Elite Media gave $3,000 self-care grants to 50 educators instead of attending Cannes.
• Elite Media refuses business from tobacco, alcohol, gambling, or predatory lending companies.

Going Beyond Investment: How the Sony Innovation Fund Builds a Global Co-Creation Ecosystem

New blog post published on October 13, 2026, discussing the Sony Innovation Fund's approach to building a global co-creation ecosystem.

TSUBURAYA FIELDS HOLDINGS Announces New Pachi-Slot 'L Assault Lily' and Pachi-Slot 'e Godzilla vs Evangelion ~WIND BURST~' Launches

The company's consolidated subsidiary Fields Co., Ltd. announced the release of new pachislot machines 'L Assault Lily' on September 15, 2026, and 'e Godzilla vs Evangelion ~WIND BURST~' on September 1, 2026. Additionally, Tsuburaya Productions announced the opening of official shops 'ULTRAMAN STORE' in Ikebukuro and Umeda in 2026, and Fields announced a partnership with IG Port group for global merchandise development.