AdTech Vendor · vs · Agency & Consultancy

SOTH

Social Native vs TheSoul Group

Structured technology and market comparison · 2026

Direct Feature Comparison

Social Native · vs · TheSoul Group
Primary Market / Role
Social NativeAdTech Vendor
TheSoul GroupAgency & Consultancy
Platform Focus
Social Native

Enterprise platform for creator marketing, UGC and shoppable content.

TheSoul Group

Digital publisher and creator-economy services group.

Company Size
Social Native50–200 employees
TheSoul Group1,001–5,000 employees
Headquarters
Social NativeUS
TheSoul GroupUnknown
Year Founded
Social Native2014
TheSoul Group2016

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Comparison Analysis

What is the main difference between Social Native and TheSoul Group?

When comparing Social Native and TheSoul Group, both platforms operate within the Measurement & Analytics Platform, Display, Web & Mobile, and Native & Contextual Ads ecosystem. Social Native is positioned as Enterprise platform for creator marketing, UGC and shoppable content, whereas TheSoul Group focuses on Digital publisher and creator-economy services group. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Social Native and TheSoul Group?

When evaluating Social Native and TheSoul Group, enterprise buyers also consider other platforms in Measurement & Analytics Platform, Display, Web & Mobile, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Social Native vs TheSoul Group

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

SO

Social Native

Recent Signals

No recent market signals documented for Social Native in the current tracking window.

TH

TheSoul Group

Recent Signals

  • ·thesoul.group

    TheSoul Group Launches 5-Minute Crafts and 123 GO! on Powered by TiVo Devices Across Multiple Countries

    5-Minute Crafts and 123 GO! launch on TiVo OS, expanding TheSoul Group's connected TV reach across the US, UK, Germany, Italy, and France.

  • ·Cord Cutters NewsConnected TV (CTV) & OTT

    YouTube Gains Free Live Sports via New Partnership

    Sports Studio has partnered with TheSoul Group to bring its Free Live Sports platform — a catalog of more than 125 free, ad-supported live sports channels — onto YouTube and other social video platforms. The deal will expand distribution of Sports Studio’s live and on-demand sports programming to connected TV and YouTube audiences, aiming to make discovery easier for fans without new subscriptions. Executives from both companies said the partnership leverages TheSoul Group’s platform expertise to grow reach and engagement for free sports destinations on YouTube and across CTV-connected devices.

    • Sports Studio announced a partnership with TheSoul Group to bring Sports Studio’s Free Live Sports platform to YouTube and other social platforms.
    • Free Live Sports currently offers more than 125 live sports channels across traditional and non-traditional sports.
    • The agreement will expand availability of Sports Studio’s free, ad-supported live and on-demand sports programming on connected TVs and YouTube.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Social Native and TheSoul Group share across the market ecosystem.