Snap vs X

California governor vetoes bill banning 'pervert glasses' secret recording

California Governor Gavin Newsom vetoed Senate Bill 1130, which would have made it illegal to secretly record people using wearable recording devices like smart glasses. Newsom argued the bill defined wearable recording devices too broadly, potentially causing unintended consequences, and that existing state laws already provide adequate protections. The bill aimed to address privacy concerns amid the rise of always-listening devices from companies like Meta and Snap, which have seen significant sales. If enacted, California would have been the first state to regulate smart glasses, with fines or prison time for violators. The decision comes as other countries, like Norway, are considering similar bans. Critics have dubbed such devices 'pervert glasses' following incidents of harassment. The veto means no new specific regulations for these wearables in California yet.

• California Governor Gavin Newsom vetoed Senate Bill 1130 on October 1, 2026.
• The bill would have made it unlawful to secretly record people with wearable recording devices, with fines or prison time for violators.
• Newsom cited overly broad definitions and existing legal protections as reasons for the veto.

Colleen DeCourcy Builds In-House Creative at Sonos

Colleen DeCourcy, former CCO of Snap and agency veteran, joined Sonos as CMO in November 2025 to lead the brand's recovery from a botched app redesign. She is eschewing traditional agencies in favor of an in-house creative department and creator partnerships. Her first campaign, 'Feel the System', focuses on emotional benefits rather than specs. Sonos is also opening a 'creative cultural space' in New York for co-creation. DeCourcy aims to rebuild trust and brand recall, which suffered after the 2024 crisis.

• Colleen DeCourcy joined Sonos as CMO in November 2025.
• Sonos lost approximately $500 million in market cap and $100 million in revenue due to the 2024 app redesign crisis.
• DeCourcy's first campaign, 'Feel the System', launched in September 2026.

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X Adds Native Post Scheduling in App

Social media platform X has introduced a native post scheduling feature directly within its mobile app, eliminating the need for users to rely on the browser version or third-party tools. The feature allows users to schedule posts up to two years in advance, providing significant flexibility for content planning. The functionality is initially rolling out on iOS, with indications of availability in Europe, and is expected to expand globally and to Android later. This update benefits social media managers, businesses, and creators by enabling better content organization and batch production. In parallel, X continues to enhance its advertising capabilities with the X Ads MCP, which allows advertisers to create ads using AI tools through natural language commands.

• X introduced a native post scheduling feature in its mobile app.
• Users can schedule posts up to two years in advance.
• The feature is initially available on iOS and is rolling out in Europe.

Court Blocks X Rival From Using Twitter Name, Allows 'Tweet'

A Delaware federal court ruled in a trademark dispute between Elon Musk's X and startup Operation Bluebird, granting X a preliminary injunction on the 'Twitter' name but denying it for 'tweet' and the Twitter bird logo, citing likely abandonment. Musk's own tweets about removing birds and the logo influenced the decision. Operation Bluebird, which rebranded to Tweet.app, cannot use 'Twitter.now' but may continue using 'tweet'. The startup, founded by lawyers, aims to acquire abandoned Twitter trademarks, charging $20 to reserve handles with over 172,000 requests. The case is ongoing, with a final verdict expected in November 2027, highlighting the impact of public statements on trademark protection and the legal battles over the Twitter brand.

• X loses trademark rights to 'Tweet' and the Twitter bird logo, but retains rights to 'Twitter'.
• Operation Bluebird is barred from using 'Twitter.now' but can use 'Tweet.app'.
• Preliminary ruling by a Delaware district court; final verdict expected in November 2027.