Observed Signal · Sep 30, 2026 · Market Signal · Source: Snap · Impact: 2/5
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California governor vetoes bill banning 'pervert glasses' secret recording
California Governor Gavin Newsom vetoed Senate Bill 1130, which would have made it illegal to secretly record people using wearable recording devices like smart glasses. Newsom argued the bill defined wearable recording devices too broadly, potentially causing unintended consequences, and that existing state laws already provide adequate protections. The bill aimed to address privacy concerns amid the rise of always-listening devices from companies like Meta and Snap, which have seen significant sales. If enacted, California would have been the first state to regulate smart glasses, with fines or prison time for violators. The decision comes as other countries, like Norway, are considering similar bans. Critics have dubbed such devices 'pervert glasses' following incidents of harassment. The veto means no new specific regulations for these wearables in California yet.
Colleen DeCourcy Builds In-House Creative at Sonos
Colleen DeCourcy, former CCO of Snap and agency veteran, joined Sonos as CMO in November 2025 to lead the brand's recovery from a botched app redesign. She is eschewing traditional agencies in favor of an in-house creative department and creator partnerships. Her first campaign, 'Feel the System', focuses on emotional benefits rather than specs. Sonos is also opening a 'creative cultural space' in New York for co-creation. DeCourcy aims to rebuild trust and brand recall, which suffered after the 2024 crisis.
Car Apps Share Extensive Data with Tech Companies
A study by Northeastern University and Consumer Reports analyzed 21 vehicles from 17 automakers, including GM, Ford, Rivian, Tesla, and Toyota, and 30 companion apps, uncovering widespread data sharing with tech and advertising companies. Nineteen of the 21 vehicles transmitted data to at least one third party, and seven apps shared sensitive information such as VINs, emails, phone numbers, and precise locations with tracking and marketing firms. Pairing a vehicle with its app roughly doubled exposure to ad and tracking companies. Data flows to Amazon, Google, Meta, Microsoft, Pinterest, Snap, and Yahoo enable detailed user profiles that could be resold to insurers or banks. Most automakers deflected blame, but Honda improved practices by directing its vendor Amplitude to delete geolocation data and stop collecting it. Users have limited ability to prevent these data flows without sacrificing convenient features.
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