Publisher & Media Owner

SAVO

SAT.1 vs VOX

Structured technology and market comparison · 2026

Direct Feature Comparison

SAT.1 · vs · VOX
Market Cluster / Sector
SAT.1Publisher & Media Owner
VOXPublisher & Media Owner
Platform Focus
SAT.1

German broadcaster behind SAT.1 and its Joyn distribution.

VOX

German TV publisher brand within RTL’s broadcast and digital ecosystem.

Company Size
SAT.1Unknown
VOXUnknown
Headquarters
SAT.1DE
VOXDE
Year Founded
SAT.1Unknown
VOXUnknown

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Comparison Analysis

What is the main difference between SAT.1 and VOX?

When comparing SAT.1 and VOX, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation ecosystem. SAT.1 is positioned as German broadcaster behind SAT.1 and its Joyn distribution, whereas VOX focuses on German TV publisher brand within RTL’s broadcast and digital ecosystem. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to SAT.1 and VOX?

When evaluating SAT.1 and VOX, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of SAT.1 and VOX compare?

SAT.1 is headquartered in DE (founding year unrecorded) with Unknown. VOX is based in DE (founding year unrecorded) with Unknown. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: SAT.1 vs VOX

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

SA

SAT.1

Recent Signals

  • ·DWDLTV Ratings

    German TV Ratings: ProSieben Quiz Improves, NFL Strong on RTL

    On Sunday evening, ProSieben's 'Ein sehr gutes Quiz (mit hoher Gewinnsumme)' improved slightly with a 9.2% market share among 14-49 year olds, up 0.3 points, but remained below earlier seasons. RTL's NFL coverage drew up to 630,000 viewers, with the early game achieving a 10.7% share among the younger demographic. Sat.1's 'Promi Big Brother' regained strength with 9.4% share and 1.15 million total viewers, its best since the entry show. Vox's repeat of a cooking pilot outperformed a new episode, while Kabel Eins's movie performed well. Overall, the article provides detailed ratings data from AGF Videoforschung for German private broadcasters.

    • ProSieben's 'Ein sehr gutes Quiz' reached 9.2% market share among 14-49 year olds, up 0.3 percentage points.
    • RTL's NFL evening game drew 520,000-630,000 viewers, with early quarter at 10.7% share among 14-49.
    • Sat.1's 'Promi Big Brother' achieved 9.4% share and 1.15 million viewers, its best since the entry show.
  • ·DWDLTV Ratings

    ZDF dominates final weighted TV ratings gains

    The ZDF public broadcaster dominated the ranking of TV programs that gained the most audience through final weighted data for the week of October 5-11, 2026. The 'heute-show' gained an additional 1.04 million viewers, reaching 4.42 million total, while the 'ZDF Magazin Royale' added 310,000 viewers. Among private broadcasters, Sat.1's 'Promi Big Brother' notably benefited from the revised figures, with each episode seeing increases between 140,000 and 230,000 viewers. RTL's early evening soaps also showed positive adjustments. The final weighted data, which incorporates time-shifted viewing and broader household samples, is considered the industry standard, though it receives less attention than preliminary figures. DWDL.de analyzed the differences between preliminary and final data.

    • ZDF's 'heute-show' gained 1.04 million viewers in final weighted ratings, reaching 4.42 million total viewers.
    • The 'ZDF Magazin Royale' added 310,000 viewers through final weighting, boosting its young adult market share by 6.2 percentage points to 24.6%.
    • Sat.1's 'Promi Big Brother' episodes each gained between 140,000 and 230,000 viewers after final weighting.
  • ·DWDLBroadcast Ratings

    ProSieben's 'Jenke. Report' Attracts Older Audience

    ProSieben's 'Jenke. Report' scored strong ratings on Thursday evening, drawing 930,000 total viewers, including 420,000 in the 14-49 age group, achieving a 12.2% market share in that key demo. The show also attracted an older audience, with a 9.4% market share among 14-59 year-olds. Later episodes of 'Jenke. Crime' saw lower reach but still performed well in the key demo. Meanwhile, Sat.1's 'Promi Big Brother' stayed above one million viewers, while Kabel Eins' 'Rosins Restaurants' struggled with only 390,000 viewers and a 2.8% market share.

    • 'Jenke. Report' achieved 930,000 total viewers and 420,000 in the 14-49 age group.
    • The show reached a 12.2% market share in the 14-49 demographic.
    • ProSieben attracted an older audience with a 9.4% market share among 14-59 year-olds.
VO

VOX

Recent Signals

  • ·DWDLTV Ratings / Broadcasting

    Masked Singer Ratings Slightly Up Before Finale

    The German TV show 'The Masked Singer' on ProSieben continues to underperform, with ratings slightly increasing one week before the finale. On the evening of October 14, 2026, only 850,000 viewers watched the show, including 190,000 in the 14-49 demographic, resulting in a 7.1% market share. In comparison, 'Galileo' on the same network had 170,000 young viewers. The most successful broadcaster for younger audiences that evening was Sat.1 with 'Promi Big Brother', attracting 390,000 viewers in the 14-49 group (12.3% market share). RTL's 'Mario Barth deckt auf' attracted 290,000 younger viewers (9.3%), while 'Stern TV' achieved 13.2% market share in the target demographic. ProSieben's prime time performance remains weak.

    • 'The Masked Singer' on ProSieben had 850,000 total viewers and 190,000 in the 14-49 demographic on October 14, 2026.
    • The show achieved only a 7.1% market share in the 14-49 target group.
    • Sat.1's 'Promi Big Brother' was the most successful show among younger audiences with 390,000 viewers in the 14-49 group (12.3% market share).
  • ·DWDLMedia & Broadcasting

    RTL reveals behind-the-scenes, competes with own Vox

    RTL Deutschland is expanding its successful 'Inside' documentary series with four new episodes airing on Wednesdays at 8:15 PM starting November 4, 2026. The episodes will explore the inner workings of major German companies: Aldi, dm and Rossmann, Dr. Oetker, and Lindt. The spring season of 'Inside' achieved over 20% market share among young audiences, particularly with the AIDA episode. Meanwhile, Vox, a sister channel within the RTL Group, is airing its own two-part behind-the-scenes documentary about Eurowings on the same evenings and timeslot, creating direct internal competition. This scheduling conflict is noteworthy because programming across RTL Deutschland is now centrally coordinated by Oliver Schablitzki, raising questions about the lack of coordination between the two channels.

    • RTL will air four new 'Inside' episodes starting November 4, 2026, focusing on Aldi, dm/Rossmann, Dr. Oetker, and Lindt.
    • The spring 'Inside' season achieved over 20% market share among young audiences.
    • Vox will air a two-part Eurowings documentary on November 4 and 11, 2026, in the same timeslot.
  • ·DWDLTV Ratings

    Promi BB Ratings Solid Despite Drop; TV Total Wins

    On the second day of the new season, Sat.1's 'Promi Big Brother' experienced a decline in viewership across all key demographics, yet market shares remained solid. Total audience fell from 1.26 million on the premiere to 1.11 million, while the 14-49 demographic share dropped to 12.3%. The late-night spin-off and livestream also saw strong figures. Meanwhile, ProSieben's 'TV Total' led among younger audiences with a 13.4% share in the 14-49 group, although slightly down from previous weeks. The following show, 'Experte für alles' with Klaas Heufer-Umlauf, struggled, dropping to 260,000 total viewers and a 5.5% share, failing to retain the audience. Vox's 'Die Welpen kommen' hit a new low, while Kabel Eins's 'Terminator 2' performed modestly.

    • Sat.1's 'Promi Big Brother' lost viewers on day two, dropping from 1.26M to 1.11M total, but 14-49 share was 12.3%.
    • ProSieben's 'TV Total' won primetime among young viewers with 13.4% share (14-49) and 920,000 total viewers.
    • Follow-up show 'Experte für alles' fell to 260,000 total viewers and 5.5% share (14-49).

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners SAT.1 and VOX share across the market ecosystem.