REWE Group vs Schwarz Gruppe

Interview mit Dr. Juana von Stein zum Start des Kölner Kulturfonds

Mit dem Kölner Kulturfonds entsteht ein neues Förderinstrument, das Kulturakteur:innen den Zugang zu zusätzlichen Fördermitteln erleichtern soll. Ermöglicht durch die Unterstützung der REWE GROUP, setzt der Fonds ein starkes Zeichen für die Förderung der Freien Kulturszene und den Kulturstandort Köln.

Top 20 German Advertisers September: Rewe, Kaufland Outspend Edeka

In September 2026, German TV advertisers saw a recovery after months of decline, with gross ad spending reaching nearly €3.4 billion across TV, cinema, print, OOH, and radio. The top 20 advertiser ranking reveals that retail chains Rewe and Kaufland significantly increased their advertising budgets, outpacing competitor Edeka, which reduced its spending. Major advertisers like Procter & Gamble, Deutsche Telekom, and Volkswagen also boosted their ad investments, contributing to the overall market growth. The data, compiled by the TV marketing alliances Seven.One Media and Ad Alliance, underscores a rebound in traditional media advertising, although the full article with detailed rankings is behind a paywall.

• German TV advertising market recovered in September 2026 after previous declines.
• Gross ad spending in September reached nearly €3.4 billion across TV, cinema, print, OOH, and radio.
• Rewe and Kaufland increased ad budgets, surpassing Edeka which reduced spending.

REWE GROUP erhält Freigabe durch das Bundeskartellamt unter Auflagen für Tegut

Die REWE GROUP hat die Freigabe für die Übernahme von Tegut durch das Bundeskartellamt unter Auflagen erhalten. Zudem skaliert die Gruppe ihr ZooRoyal-Omnichannel-Konzept mit acht neuen Fachmärkten.

Lidl Crowns Riton 'Fresh King' in Campaign Targeting Rewe

Lidl, the German discount retailer, launched a quirky marketing campaign celebrating its tenth win at the 'Fruchthandel Magazin Retail Awards' for the best fruit and vegetable range in the discount category. The campaign features creator Riton as the 'Frischekönig' (Fresh King) in humorous videos on social media and includes a live event in Berlin on September 26. The campaign spans TV, radio, out-of-home, and in-store advertising, with a TV spot thanking producers, customers, and even nature. The offensive positioning on freshness is seen as a direct challenge to competitor Rewe, which recently adopted freshness as its unique brand proposition with the slogan 'Frische hat einen Namen - Rewe'.

• Lidl won the 'Fruchthandel Magazin Retail Awards' for the best fruit and vegetable range for the tenth time.
• Lidl's campaign features creator Riton as the 'Frischekönig' in social media videos and a live event in Berlin on September 26.
• The campaign includes TV, radio, outdoor, PoS, and Lidl Plus app advertising.

Schwarz Group Advances Logistics Automation and E-Mobility

The Schwarz Group, parent of Lidl and Kaufland, is accelerating automation, electrification, and digital networking across its supply chain. At its second Future Day in Kaufland's Geisenfeld logistics center, over 650 industry leaders discussed autonomous transport, AI-supported warehouse processes, e-mobility, and circular economy. Lidl is testing a cabless autonomous electric truck with Einride on public roads, a first for German food retail. Kaufland's Geisenfeld site is 80% automated for food picking, with robots handling 70% of depalletizing. The group's cloud platform STACKIT, from Schwarz Digits, supports digital sovereignty and data integration. Investments in charging infrastructure, electric fleets, and circular systems aim to reduce emissions. The group sees automation as a response to labor shortages, shifting employee roles toward oversight and problem-solving. The event underscores logistics as a technology and infrastructure task for the group.

• The Schwarz Group held its second Future Day at the Kaufland logistics center in Geisenfeld, with over 650 attendees.
• Lidl is testing a cabless autonomous electric truck with Einride on public roads in Germany.
• Kaufland's Geisenfeld facility automates 80% of food picking; robots handle 70% of depalletizing.