Rembrand vs Waymark

Omnicom Media and Rembrand Partner to Evolve In-Content Ads

Omnicom Media has partnered with in-content advertising platform Rembrand to create a first-to-market capability allowing brands to identify, plan, and activate in-content placements across premium streaming inventory. The partnership integrates Rembrand's VISTA platform, an AI-powered system that scans publisher content to identify monetizable scenes. Omnicom's Content Collective will develop the ad placements. The process uses Omnicom's RealID product and Acxiom data matched with streamers' viewership data. This is the first time such buy-side technology has been integrated into Omnicom's Omni operational system. Research conducted with Rembrand found that pairing in-content ads with traditional video ads drove a 5.5x increase in message recall and 4x increases in purchase intent and brand premium perception. Cox Auto has already expressed interest.

• Omnicom Media partners with in-content advertising platform Rembrand to create first-to-market capability for in-content ad placements on premium streaming.
• The partnership integrates Rembrand's VISTA platform, an AI-powered in-content insertion system.
• Omnicom Media's Content Collective develops the ad placements into content.

Kochava Adds AI Creative Workspaces to StationOne with New Partners

Kochava, a real-time data solutions company, announced the expansion of its StationOne platform with new creative services workspaces. These workspaces integrate AI-driven creative tools from partners Higgsfield, Luma, and Spaceback by Rembrand, enabling marketers and creative teams to produce, customize, and optimize campaign assets at scale. The integration aims to streamline ad operations, reduce repetitive tasks like manual resizing, and connect creative generation directly to activation and measurement across programmatic and CTV channels. Executives from Kochava and its partners emphasized speed, personalization, and human creativity, positioning the workspace as a unified orchestration layer for campaign management.

• Kochava expanded StationOne with creative services workspaces powered by AI partners Higgsfield, Luma, and Spaceback by Rembrand.
• Higgsfield provides AI-driven video and image generation integrated into StationOne for dynamic asset creation.
• Luma offers generative AI capabilities for rapid creative iteration and brand-consistent variant production.

NEW in Waymark: GenAI Suite and Project File Export

Waymark launched the first phase of its premium creative tier with GenAI Suite and Project File Export, setting the stage for Waymark Cinematic, a story-driven AI video product debuting November 4.

Waymark Lays the Groundwork for Waymark Cinematic with New Premium AI Creative Features

Waymark launched the first phase of its premium creative tier, setting the stage for Waymark Cinematic, a story-driven AI video product debuting November 4. Available now to Waymark customers, the new features save time from first outreach to final edit, turn existing assets into broadcast-quality video, and make every spot easy to customize.