Qlik vs Similarweb

Qlik Expands MCP Availability Across AWS and Databricks Marketplaces

Qlik announced expanded availability of its Model Context Protocol (MCP) server in AWS Marketplace and Databricks Marketplace. The move lets customers connect AI assistants and agents to Qlik's governed data, analytics context, lineage, calculations, and transformation capabilities within the environments they already use. Qlik MCP exposes Qlik at the engine, tool, and agent levels, enabling natural-language querying and faster data pipeline development without duplicating analytics logic. Databricks customers can purchase Qlik solutions through the Databricks Marketplace using Universal Commits. The launch builds on the general availability of Qlik's agentic analytics experience and MCP server earlier in 2026 and extends Qlik's reach into AWS AI environments including Amazon Bedrock. Josh Good, VP of Corporate Strategy at Qlik, said customers want agent frameworks to work with trusted business data and existing metrics.

• Qlik announced expanded availability of its MCP server in AWS Marketplace and Databricks Marketplace.
• Qlik MCP is live in AWS Marketplace, including integration with Amazon Bedrock.
• Qlik MCP is now available in Databricks Marketplace, with Databricks customers able to use Universal Commits to purchase Qlik solutions.

Qlik Named a Leader in the 2026 IDC MarketScape for Worldwide Data Intelligence Platform Software

Qlik has been named a Leader in the 2026 IDC MarketScape for Worldwide Data Intelligence Platform Software, reinforcing its position in the data intelligence market.

Similarweb Names Michael Akkerman as New Chief Executive Officer

Similarweb announced the appointment of Michael Akkerman as new CEO, along with new product and partnership announcements including the State of Ecommerce 2026 report, NIQ partnership, and AI ad placement tracking.

6-K Financial Filing Analysis for Similarweb (2026-09-24)

Similarweb Ltd. announced that its Board of Directors has appointed Michael Akkerman as Chief Executive Officer, effective November 2, 2026. Akkerman succeeds Founder and CEO Or Offer, who announced in May 2026 his intention to step down after nearly two decades leading the digital intelligence platform. This leadership transition marks a critical governance evolution as Similarweb moves from founder-led management to its next phase of corporate growth and commercial scaling.

• Michael Akkerman appointed Chief Executive Officer of Similarweb Ltd., effective November 2, 2026.
• Founder and current CEO Or Offer is stepping down after leading the company for nearly 20 years, following an initial transition announcement in May 2026.
• The executive leadership transition was formalized via Board approval and reported on Form 6-K on September 24, 2026.

Generative AI to Become New Discovery Layer in E-Commerce

A report by Similarweb indicates that generative AI is increasingly influencing online purchase decisions, appearing in over 11% of shopping journeys prior to transactions, up from under 5% two years ago. However, traditional search remains crucial, with 89% of AI-influenced journeys also using search engines. AI is primarily used in early stages for problem definition and product comparison, while search is relied upon for specific product checks. This creates challenges in attribution, as last-click models often misattribute AI-driven conversions to search or direct traffic. Retailers must now optimize for visibility across multiple digital layers, including AI-generated answers and on-platform shopping assistants like Amazon's, and ensure structured product data to enhance AI recommendations.

• Generative AI appears in over 11% of shopping journeys before a transaction, up from under 5% two years ago.
• In 89% of AI-influenced purchase journeys, a search engine is also used.
• AI is used mainly for early-stage tasks like problem definition, category learning, and option comparison.