Petco vs Planet Fitness

Petco loyalty program costs millions in point redemptions

Petco's relaunched loyalty program, Petco Perks, led to a mid-single-digit millions impact on Q2 2026 net sales due to unexpectedly high customer point redemption volumes. CEO Joel Anderson noted the program's success, with redemptions exceeding projections. The company has since implemented guardrails on redemption velocity and will focus on personalization. Despite the impact, Petco reported its second consecutive quarter of same-store sales growth.

• Petco's Q2 2026 net sales were hit by 'mid-single-digit millions' due to high loyalty program redemptions.
• Petco Perks members earn 10 points per dollar spent, and 30 points per dollar on private label brands.
• 1000 points can be redeemed for a $1 discount.

Tariq Hassan Joins Wendy’s as Marketing Chief

Tariq Hassan, who left McDonald’s in January 2025, has joined Wendy’s as chief marketing and customer growth officer, reporting to CEO Bob Wright, the company said on August 24, 2026. An experienced marketer with agency roots including Leo Burnett and senior roles at HP, Bank of America, Petco and most recently McDonald’s, Hassan will deploy a digital-marketing approach he outlined at Cannes Lions. Wright praised Hassan’s ability to combine culture, technology and consumer insight to drive measurable growth and called the hire a step toward returning Wendy’s to profitable growth. The hire is part of a broader effort to boost digital engagement and sales.

• Tariq Hassan joined Wendy’s as chief marketing and customer growth officer, reporting to CEO Bob Wright.
• Hassan stepped down from his role at McDonald’s in January 2025.
• He previously worked on the agency side including Leo Burnett and held senior marketing roles at HP, Bank of America, Petco and McDonald’s.

Bed Bath & Beyond names chief accounting officer

Bed Bath & Beyond, Inc. appointed Jill Windrum as chief accounting officer and deputy chief financial officer, effective Aug. 31, 2026. Windrum will lead accounting and financial reporting, take on the principal accounting officer duties from CFO Brian LaRose, and receive a $400,000 annual base salary plus eligibility for an annual cash performance bonus. She brings nearly 25 years of financial leadership experience, including roles at Maxar Technologies. The announcement follows the company’s recent decision to change its corporate name to Neighborhood Intelligence and begin trading on the Nasdaq under ticker NXH.

• Bed Bath & Beyond, Inc. appointed Jill Windrum as chief accounting officer and deputy chief financial officer.
• Windrum's appointment is effective Aug. 31, 2026, and she will receive an annual base salary of $400,000 plus eligibility for an annual cash performance bonus.
• Windrum replaces CFO Brian LaRose as the company's principal accounting officer.

Don't Miss Out on Big Savings: Join Planet Fitness Today for $1 Down and $10 a Month for a Limited Time

New press release dated 08-31-2026 promoting a limited-time membership offer: $1 down and $10 a month.

Planet Fitness Investors Can Lead Securities Fraud Lawsuit

The Rosen Law Firm reminds investors who purchased Planet Fitness, Inc. (NYSE: PLNT) common stock between November 6, 2025, and May 6, 2026, of the September 14, 2026, lead plaintiff deadline. A class action lawsuit has been filed alleging that the company made false or misleading statements about its customer acquisition and marketing metrics. Specifically, the lawsuit claims that Planet Fitness's updated marketing messaging failed to resonate with its core demographic of fitness beginners and casual gym-goers, leading to a significant decline in net member joins during the peak first-quarter sign-up period. This allegedly rendered the company's fiscal 2026 guidance unachievable and forced a restructuring of its marketing strategy and the cancellation of a planned Black Card price increase. Investors who suffered damages may be entitled to compensation.

• Rosen Law Firm filed a securities fraud class action against Planet Fitness.
• The class period is from November 6, 2025, to May 6, 2026.
• Lead plaintiff deadline is September 14, 2026.