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Swisscom launches AI-made 'devicemonials' campaign

Swisscom launched a campaign called “Devicemonials” (running since July) that stars devices—smartphones, laptops and tablets—narrating their everyday lives to promote Swisscom services. Basel agency Mona und Mateo devised the concept, characters and stories (it has held Swisscom’s advertising account since June 2025), while Zurich-based production company Stories handled film production. Visual raw footage was generated with AI video models, but humans carried out editing, postproduction, voice acting and final sound design; about twelve people worked on the production (excluding voice actors). Episodes are distributed nationwide on digital channels, social media, blue Cinemas and television, with a new installment each month through December. Swisscom disclosed AI use in its press release but did not label broadcast spots; agency and production leads say AI alters workflows without removing human creative decision-making.

• Campaign “Devicemonials” (since July) features devices as narrators; new episode monthly through December, aired nationwide on digital channels, social media, blue Cinemas and TV.
• Basel agency Mona und Mateo created the concept, stories and characters; it has held Swisscom’s ad account since June 2025.
• Zurich-based Stories provided film production; visual raw footage was generated with AI video models while humans managed editing, postproduction, voice acting and final sound design.

Migros Files Complaint Over Aldi Price-Comparison Ads

Migros has filed a formal complaint and demanded the withdrawal of an Aldi price-comparison advertising campaign. According to Tages-Anzeiger reporting cited by persoenlich.com, Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen,” showing a receipt-style comparison that claimed a 32% saving versus Migros (CHF 88.55 vs CHF 59.34). Migros criticizes that the receipt was not fully printed and that customers must visit a website to see the itemised comparison. Aldi also ran a second ad comparing organic products with Coop, claiming a 31% saving; Coop declined detailed comment. Aldi says the advertising is lawful and meant to show the financial benefit of switching to Aldi Suisse.

• Migros filed a complaint demanding the withdrawal of an Aldi price-comparison advertising campaign.
• Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen.”
• The ad showed a receipt comparison claiming Migros total CHF 88.55 vs Aldi CHF 59.34 — a 32% saving.

Zurich Council Rejects Air-Travel Ad Ban

The Zurich municipal council narrowly rejected a Green Party motion to ask the city executive to examine banning advertising for air travel, frequent-flyer programs and overseas holidays in public spaces. Proponents argued that air travel accounts for about a quarter of the Zurich population's indirect greenhouse-gas emissions and that restricting such advertising would help reach the city's net-zero-by-2040 goal. The left supported the motion while representatives from FDP, SVP and Die Mitte opposed it, citing infringements on economic and advertising freedom. The council voted 57 in favour to 61 against, so the motion was defeated. The article was published on persoenlich.com on 2026-08-26 and attributes reporting to sda/spo.

• Zurich municipal council rejected a Green Party motion to examine banning advertising for air travel, frequent-flyer programs and overseas holidays.
• The council vote was 57 yes to 61 no, and the motion was defeated.
• Supporters argued air travel causes roughly one quarter of the Zurich population's indirect greenhouse gas emissions and said ad restrictions could help reach the city's net-zero-2040 goal.

Ringier introduces new login after OneLog failure

Ringier is introducing a new user login system for its Swiss media platforms, marking the final departure from the failed joint login infrastructure OneLog. The OneLog project, launched in 2021 by Ringier and TX Group, was intended to provide a shared login across Swiss publishers, but was abandoned after a severe cyberattack and the withdrawal of key partners. Ringier's new login will unify access across its Swiss titles, including Blick, Beobachter, and Bilanz. The move follows the earlier adoption of a new login by 20 Minuten in January. Ringier's CEO Marc Walder was the first president of the OneLog joint venture.

• Ringier is introducing a new user login for its Swiss media platforms.
• The new login will provide access to all Ringier Medien Schweiz titles, including Blick, Beobachter, and Bilanz.
• OneLog, the joint login infrastructure, was abandoned after a cyberattack and the withdrawal of partners.

Ringier opens a new chapter with “Blick fürs Wochenende”

Ringier announces major changes: after nearly 60 years, SonntagsBlick will be replaced by a new Saturday publication, 'Blick fürs Wochenende', debuting on January 9, 2027. The announcement was made at a celebrity event, with appearances by Marc Walder and Ladina Heimgartner. Publisher Matthias Ackeret confirmed no job cuts and emphasized giving the new product a chance. Additionally, leadership transitions at EqualVoice (September 3, 2026) and a new collaboration between Ringier and OpenAI (August 31, 2026) were announced. The podcast also reflects on the recent passing of publisher Jürg Marquard, honoring his influence on the Swiss media industry.

• Ringier will launch 'Blick fürs Wochenende' on January 9, 2027, replacing SonntagsBlick.
• The new publication will appear on Saturdays instead of Sundays.
• The announcement was made at a celebrity event featuring Marc Walder and Ladina Heimgartner.

Ringier opens new chapter with “Blick fürs Wochenende” after almost 60 years of SonntagsBlick

Ringier announces the launch of “Blick fürs Wochenende” replacing SonntagsBlick after nearly 60 years, marking a major product change. Also announced: leadership transition at EqualVoice and collaboration with OpenAI.